In the context of globalisation and deeper integration, preserving and promoting the national cultural identity is of utmost importance. Aware of their pioneering and proactive role on all fronts, over the years, the youth organisations at all levels in Hoa Binh province have implemented various concrete and practical activities to preserve and promote the cultural identities of ethnic groups in the locality.
The youth club for preserving and promoting ethnic cultural identity of the province, in collaboration with Hoa Dat Muong store (Hoa Binh city), introduces outstanding local cultural products at the "Meet India" programme in 2024 organised by the provincial People's Committee.
Hoa Binh is home to various ethnic groups, namely Muong, Kinh, Thai, Dao, Tay, and Mong. Each has its own customs, beliefs, and heritage values of literature and arts, language, writing and folk knowledge, and unique traditional costumes. The province is also renowned for the world-famous Hoa Binh Civilization, the cradle of the ancient Vietnamese culture.
Over recent years, the province has paid attention to and directed the work of preserving and developing the culture of ethnic minorities.
However, in the era of Industry 4.0, there are numerous difficulties and challenges. Many cultural values of the Muong ethnic group and the "Hoa Binh Civilisation" face the serious risk of being lost.
Nguyen Van Doan, head of the youth club for preserving and promoting ethnic cultural identity of the province, stated that with their pioneering and proactive role, technology skills, and ability to access information, local young people and youth union members have effectively utilised digital platforms to spread and promote ethnic culture. Many have used social media platforms such as Zalo, TikTok, and Facebook to introduce their customs, traditions, and cultural heritage to a large audience both domestically and internationally. Notably, they have effectively used digital technology to showcase the beautiful landscapes and distinctive cultural features of the ethnic groups in the province to tourists.
In addition, local youths have pioneered in digital transformation, building and applying QR codes at historical and cultural relic sites to provide information about and automated interpretation of the province’s culture and tourism for residents and tourists.
Nguyen Duy Tu, Secretary of the provincial Ho Chi Minh Communist Youth Union, said that through practical actions, union members and youth in the province have consistently raised their awareness and sense of responsibility in preserving and promoting traditional cultural values. They have been the core force in efforts to preserve and promote ethnic cultural identity.
Once a vibrant part of the daily life for the Muong ethnic group in Hoa Binh province, traditional Muong singing styles such as "thuong rang bo meng” and "hat dup giao duyen” had faded over time. Today, local authorities and communities are working to restore and celebrate this cultural art form, recognising its value in preserving the group’s heritage.
Gau Tao Festival, one of the most important traditional festivals of the Mong ethnic minority group in Mai Chau district was held at the Pa Co stadium in Pa Co commune on January 11.
The ancient stone engravings dating back thousands of years in Suoi Co valley in My Thanh commune, Lac Son district, used to astonished domestic archaeologists. What their meaning is and what message they convey are the questions to which scientists are seeking answers.
Preserving and promoting unique cultural identities of ethnic communities in Hoa Binh province is considered a crucial task amid in the international integration trend.
More than just a cultural and historical attraction, the Muong Cultural Heritage Museum is playing a vital role in fostering sustainable tourism in the Northwestern region of Vietnam, particularly in Hoa Binh province. It stands as a model for the emerging trend of "responsible tourism," cleverly blending the preservation of cultural heritage with community economic development, raising awareness of Muong ethnic cultural values while promoting green tourism and sustainable growth.
The provincial Department of Culture, Sports, and Tourism on December 24 organised a conference to report on the results of collecting, researching, restoring, and preserving "Bi doi”, a musical instrument of the airophonic family and a traditional instrument of the Muong ethnic people in Da Bac district.
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