In the context of globalisation and deeper integration, preserving and promoting the national cultural identity is of utmost importance. Aware of their pioneering and proactive role on all fronts, over the years, the youth organisations at all levels in Hoa Binh province have implemented various concrete and practical activities to preserve and promote the cultural identities of ethnic groups in the locality.
The youth club for preserving and promoting ethnic cultural identity of the province, in collaboration with Hoa Dat Muong store (Hoa Binh city), introduces outstanding local cultural products at the "Meet India" programme in 2024 organised by the provincial People's Committee.
Hoa Binh is home to various ethnic groups, namely Muong, Kinh, Thai, Dao, Tay, and Mong. Each has its own customs, beliefs, and heritage values of literature and arts, language, writing and folk knowledge, and unique traditional costumes. The province is also renowned for the world-famous Hoa Binh Civilization, the cradle of the ancient Vietnamese culture.
Over recent years, the province has paid attention to and directed the work of preserving and developing the culture of ethnic minorities.
However, in the era of Industry 4.0, there are numerous difficulties and challenges. Many cultural values of the Muong ethnic group and the "Hoa Binh Civilisation" face the serious risk of being lost.
Nguyen Van Doan, head of the youth club for preserving and promoting ethnic cultural identity of the province, stated that with their pioneering and proactive role, technology skills, and ability to access information, local young people and youth union members have effectively utilised digital platforms to spread and promote ethnic culture. Many have used social media platforms such as Zalo, TikTok, and Facebook to introduce their customs, traditions, and cultural heritage to a large audience both domestically and internationally. Notably, they have effectively used digital technology to showcase the beautiful landscapes and distinctive cultural features of the ethnic groups in the province to tourists.
In addition, local youths have pioneered in digital transformation, building and applying QR codes at historical and cultural relic sites to provide information about and automated interpretation of the province’s culture and tourism for residents and tourists.
Nguyen Duy Tu, Secretary of the provincial Ho Chi Minh Communist Youth Union, said that through practical actions, union members and youth in the province have consistently raised their awareness and sense of responsibility in preserving and promoting traditional cultural values. They have been the core force in efforts to preserve and promote ethnic cultural identity.
After 3 years of implementing Resolution No. 04-NQ/TU, dated October 11, 2021 of the Provincial Party Standing Committee on preserving and promoting the cultural heritage values of Hoa Binh province's ethnic groups in the period of 2021 – 2025 with the orientation to 2030 (NQ04), it has mobilized the participation of the entire political system, the people from all walks of life and there have been positive changes. So far, out of the 10 targets of NQ04, 3 targets have been met and exceeded the plan set for 2025. Typically, 70% of the intangible cultural heritage (ICH) of ethnic groups in the province is on the list of the national ICH items and they have been protected and restored, exceeding 20% of the proposed Resolution.
Great National Unity Day has been recently celebrated in Duong hamlet, Vay Nua commune, Da Bac district, in an atmosphere of warmth and community spirit. The event highlighted national identity and strengthened the bond of solidarity among residents.
On November 28, the People's Committee of Cao Phong district organized the Cultural and Sports Festival of Cao Phong district's ethnic groups in 2024.
Along with preserving and promoting the value of relics, communication campaigns to popularise the value of the "Hoa Binh Civilisation" have received special attention in recent times.
