Hoa Binh preserves unique mountainous market fair

12/28/2023 - 5:01:26 PM

The Hoa Binh People's Committee planned to hold a mountainous market fair annually from next year to promote the province’s trade and tourism as well as preserve the unique cultural identities of ethnic groups in the province.

Delegates visit booths at Hoa Binh province’s mountainous market fair held in Mai Chau district in 2023.

According to the plan, the fair will take place for about five days on the occasion of the National Day (September 2) next year. It will have 200-250 booths to recreate the mountainous market activities of ethnic groups in the province in particular and the northwestern region in general. At the fair, cultural activities, arts, and folk games will be organised to promote and introduce traditional cultural identities, potentials, tourism, agricultural products, and people of Hoa Binh to domestic and foreign tourists.

Pham Anh Quy, Director of the provincial Investment, Trade and Tourism Promotion Centre, said that the market fair is expected to be an attractive tourism product.

Photo: Traditional brocade weaving of the Thai group in Mai Chau district is introduced to tourists at the fair in 2023.

To organise the market fair annually, the provincial Investment, Trade and Tourism Promotion Centre continues to propose the provincial People's Committee organise the fair with diverse activities with a focus on the preservation of unique cultural identities and investment to restore and upgrade the fair.

The province will also have activities to preserve and diversify traditional handicraft products and support local people with tourism businesses.

Besides the market fair, in 2024, the province will organise trade and tourism promotion activities such as the Hoa Binh provincial trade and tourism fair, and a week-long event to introduce Hoa Binh’s OCOP and typical agricultural and commodity products in Hanoi.

The province will continue to promote communication on its tourism potential and advantages through diverse activities and forms. Hoa Binh will pay more attention to connecting tours and tourist routes with localities like Ho Chi Minh City, Hanoi, Da Nang, Hai Phong, and Quang Ninh as well as take measures to expand its domestic and international tourist market.

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