Women in Tong Dau commune, Mai Chau district have jointly opened a cooperative specialising in making brocade products as a way to preserve traditional brocade weaving and increase their incomes.
Members of Tong Dau Cooperative in Tong Dau commune, Mai
Chau district make brocade products.
Mai Chau is a popular tourist attraction in Hoa Binh province offering
community-based tourism, cultural, ecological and resort tourism. It is home to
Thai people with a long-standing culture that can be seen in their lifestyle,
costumes, farming style and stilt houses. Notably, when it comes to the cultural
quintessence of the Thai people, it is impossible not to mention the
traditional brocade weaving.
Recognising the value and significance of brocade weaving in
preserving the Thai culture, women in Tong Dau commune have established the
Tong Dau Cooperative.
Ha Thi Ha Chi, deputy director of Tong Dau Cooperative said that
the cooperative is developing a project on preserving and developing the
traditional weaving and dyeing profession of the Thai ethnic group in a green
direction associated with community tourism in Mai Chau district.
The project will compete in a contest launched by the Vietnam
Women's Union on women's startups and green transformation. It aims to improve
the production capacity of woven and dyed products of the Thai ethnic group,
train local younger generation in traditional weaving and dyeing skills and
develop the market for naturally dyed textile products. Currently, all of the
cooperative's products are sold to organisations and businesses that signed
contracts with the cooperative.
Members of the cooperative have also actively applied
innovations in weaving to perfect their products. Besides skills that the women
learnt when they were little girls, Tong Dau women work hard to create products
that meet consumer tastes today.
The typical characteristic of brocade patterns is the complex
combination of colours without being showy. The main patterns are flowers,
leaves, plants, birds or shapes arranged in a balanced manner according to
rules. Brocade products are used in a variety of ways, from making costumes to
accessories, most commonly handbags. Other brocaded items include wallets,
backpacks, bracelets, and earrings. Brocaded products are also used to make
household items, as dowries for daughters when they get married, and souvenirs
for tourists.
In addition to conventional sale, the cooperative also sells its
products online through its website, social network accounts and e-commerce
platforms such as Shopee and Tiktok.
The cooperative also plans to enter into joint ventures and partnerships
with other cooperatives in Hoa Binh and other provinces to promote its brand.
Lo Thi Thuy, Vice Chairwoman of Tong Dau Commune People's Committee, said that
to enhance the values of local traditional products, the commune authorities
always create favourable conditions for the cooperative to develop its
production and expand market.
Hoa Binh province has shown strong performance in family planning by effectively implementing directions and plans in the field, including Directive No. 12/CT-UBND issued by the Chairman of the provincial People’s Committee on August 4, 2021 on rolling out measures to maintain the policy of each couple having two children, which is stated in community rules and the regulations of agencies, organisations, and units across the province of Hoa Binh for the 2021 – 2025 period.
Prime Minister Pham Minh Chinh attended a hybrid conference on December 18 to review the culture, sport, and tourism sector’s performance in 2024 and launch key tasks for 2025. Standing Deputy Secretary of the Hoa Binh provincial Party Committee and Chairman of the provincial People’s Council Bui Duc Hinh, Vice Chairman of the provincial People’s Committee Nguyen Van Chuong and officials from local departments and sectors also took part in the event.
Hoa Binh’s Department of Culture, Sports, and Tourism on December 18, hosted a conference to present the outcomes of a research study on the traditional costumes of the Muong ethnic group.
Along with the activities of Project 6 - the national target programme for socio-economic development in ethnic minority-inhabited and mountainous areas for the 2021 – 2026 period, efforts to preserve and promote the traditional cultural values of ethnic minorities in Lac Son district have received additional momentum.
In the context of globalisation and deeper integration, preserving and promoting the national cultural identity is of utmost importance. Aware of their pioneering and proactive role on all fronts, over the years, the youth organisations at all levels in Hoa Binh province have implemented various concrete and practical activities to preserve and promote the cultural identities of ethnic groups in the locality.
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