With its strategic location, well-developed transport network, and diverse soil and climatic conditions, Hoa Binh is emerging as a must-visit destination in Vietnam's northwestern tourism corridor. The province boasts numerous attractions, including the Kim Boi hot springs (Kim Boi district), the Dau Rong cave complex (Cao Phong), the Mai Chau valley (Mai Chau), and the iconic Hoa Binh hydropower plant.
The Dau Rong cave complex and
Bong Lai temple festival in Cao Phong district offer visitors an enchanting
spiritual and cultural tourism experience.
Hoa Binh is also home to a rich tapestry of
ethnic cultures from its Muong, Thai, Dao, Tay, and Mong communities, with
highlights including the renowned Hoa Binh Culture, Mo Muong heritage, and "De
dat – De nuoc (the birth of land and water)” epic, alongside distinctive
cuisine and abundant local specialties. Known for their revolutionary
traditions, resilience, hospitality, and industrious spirit, local people form
a key resource for developing diverse tourism models, particularly in
agricultural and eco-cultural-historical tourism.
The Serena Resort Kim Boi
capitalises on abundant hot mineral water resources in Kim Boi district to
offer premium wellness experiences.
The province is currently developing several
promising tourism models, such as homestays, spiritual and cultural tourism,
circular agriculture paired with experiential tourism, educational tourism
services, and e-commerce for tourism. Homestays, in particular, have gained
popularity among domestic and international travelers, particularly proven
effective when driven by collaborations between local households and
professional tourism companies.
Och fish soup with sour bamboo
shoots – a culinary staple of the Muong land – is a favorite among tourists
exploring the Hoa Binh Lake tourism site.
Hoa Binh also holds potential for entertainment,
sports, and adventure tourism. In today’s landscape, the industry benefits from
the Fourth Industrial Revolution, supportive government policies, and
opportunities to learn from successful models. However, challenges persist,
including limited access to financial resources, underdeveloped operational
skills, and an uneven ecosystem. Additionally, there is an absence of flagship
tourism models to lead the development of a cohesive and sustainable tourism
ecosystem.
To address these issues, Hoa Binh must increase
awareness of successful tourism models. Media outlets should implement
strategic, long-term promotional campaigns, while related training programmes
should focus on enhancing services management and operational skills. Moreover,
promoting new tourism routes and products through various channels is
necessary.
To translate its potential into reality, the
province should improve its business climate and competitiveness, ensuring a
balance among economic growth, cultural, social, and environmental development,
and defence-security maintenance. Prioritised investments should target
socio-economic infrastructure, eco-agricultural tourism, and the One Commune
One Product (OCOP) programme. It is also important to focus on branding,
e-commerce development, and the promotion of high-quality, innovative tourism
products, such as eco-agricultural experiences, educational farm tourism, and
wellness retreats that preserve and celebrate the province’s cultural and
natural charms.
A Phong Linh (Yellow Tabebuia) flower garden in Thang village, Thach Yen commune, Cao Phong district is currently in full bloom, drawing a large number of visitors.
Community-based tourism has been thriving in Pa Co commune, Mai Chau district thanks to advantages in natural landscape and cultural identity.
Doan Ket commune of Yen Thuy district has recently held a ceremony to receive a certificate recognising Ta communal house as a provincial-level historical and cultural relic site.
In Lac Thuy district, the fertile alluvial land along the Boi River is now home to lush green mulberry gardens, marking the emergence of a new agricultural industry - mulberry cultivation and silkworm farming.
Officially opening in February, Ngoi Hoa Ecotourism Site (PriorBay Resort) in Suoi Hoa commune, Tan Lac district, has quickly become a sought-after destination. It offers visitors a chance to indulge in distinctive and enticing experiences.
Gia Trang Heian Homestay, a unique cultural oasis in the heart of Hoa Binh city, has become a compelling attraction for tourists seeking ethnic cultural experiences within an urban setting. Bui Thi Hien, a local in Kim Boi district with aspiration for ethnic culture and community-based tourism development, created the homestay that seamlessly blends traditional and contemporary features.
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