Brand identity of Thua Thien - Hue tourism announced

5/11/2018 - 4:45:02 PM

The branding identity of Thua Thien– Hue tourism was announced on May 4 in a bid to build a distinguished brand for Thua Thien – Hue tourism.

The image of Thua Thien - Hue’s tourism identity

Deputy Director of Thua Thien – Hue provincial Department of Tourism Nguyen Van Phuc said that the provincial tourism identity includes a logo designed by Nguyen Thien Duc from the Hue University of Arts and a slogan created by Nguyen Phu Duc, former Deputy Director of the Vietnam National Administration of Tourism.

The logo is a combination of well-known images in Hue, including the Lau Ngu Phung (Five Phoenix Pavilion), the Truong Tien bridge, and the Huong River, while the slogan "Hue – Kinh do xua, trai nghiem moi” translates as ‘Hue – ancient capital, new experience’.

The announcement of the provincial tourism branding identity will contribute to promoting the development of tourism in Thua Thien – Hue, while affirming the attractiveness of the ancient capital.

Tourism has been identified as a key economic sector in Thua Thien– Hue as it has made significant contributions to the province’s budget and socio-economic development.

The province welcomed more than 1.5 million visitors in the first four months of 2018, up 40% over the same period in 2017, including 600,000 foreign visitors, up 70% over the same period last year.

Source: NDO

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