Bestowed with gorgeous natural landscapes and a diverse cultural space, the northern central province of Thanh Hoa has huge potential to branch out a wide range of tourism products, however, it faces calls for reform towards sustainable tourism development.

Sam Son beach
is a renowned tourist attraction in Thanh Hoa province. (Photo: VNA)
At a conference held in the
locality, on June 19, experts recommended that excellent tourism products must
have a close connection with the local people and culture, while calling for
more investment projects in tourism infrastructure.
Along with improving the efficiency
of investment promotion campaigns to lure businesses with financial strengths
to invest in strategic and high-end projects, it is necessary for the province
to develop standout tourism packages in conjunction with protecting natural
sceneries.
Furthermore, the province was
advised to join hands with Hanoi, Ho Chi Minh City, the
eight northwestern provinces, the northern coastal provinces and the northern
central coastal localities to study and build common inter-regional tourism
products, they added.
Lauding the suggestions of the
experts, Vice Director of the provincial Department of Culture, Sports and
Tourism Vuong Thi Hai Yen expressed her hope that the province’s tourism sector
would be accompanied by enterprises and media agencies in the near future.
The department will recommend
solutions to the provincial People’s Committee to popularise tourist
attractions, lure visitors and connect local tourism spots to create a
breakthrough for the non-smoke sector, promptly turning Thanh Hoa into a
national and international tourism hub, she said.
Last year, the province welcomed 7
million arrivals and earned VND 8 trillion (US$ 352 million) from tourism
services, up 11.5 percent from the same time last year. The locality targets to
serve 8.2 million visitors in 2018 and is eying VND 10.6 trillion (US$ 466.4
million) in tourism revenue.
Many renowned enterprises such as FLC and Sun
Group have poured capital into the local tourism sector. During 2015-2017, 18
tourism infrastructure projects were carried out, while investment licenses
were granted for 61 tourism projects with total registered capital of nearly
VND 62.5 trillion (US$ 2.75 billion).
Source: NDO
As the new year begins and festive spirit fills the air, visitors flock to Hoa Binh lake, often dubbed the "Ha Long Bay on land," to enjoy its breathtaking beauty and serene atmosphere. In spring, the lake comes alive with lush greenery and delicate blossoms, while boats carrying eager tourists glide across its tranquil waters.
With effective business operations, significant increases in the number of visitors at weekends and on public holidays, and being listed among the 71 most beautiful places to visit worldwide by the prestigious US travel magazine Condé Nast Traveller, Hoa Binh’s tourism is "spreading its wings" on its journey towards the targets of welcoming 4.9 million visitors, including 1 million foreigners, and achieving total tourism revenue of 5.4 trillion VND (211.89 million USD) in 2025.
On February 21, the Provincial People's Committee held a conference to implement the tourism plan in 2025 and meet with tourism businesses operating in the province. The event was chaired by Mr. Nguyen Van Toan, the Standing Vice Chairman of the Provincial People's Committee and the Head of the Provincial Tourism Steering Committee.
Tien Pagoda is located in the valley of Lao Noi and Lao Ngoai villages, Phu Nghia commune, Lac Thuy district; it is surrounded by two mountain ranges stretching like two giant dragons reaching for the blue sky. Every year, when spring comes, thousands of Buddhists and tourists from all over the country make a pilgrimage to Tien Pagoda. The relic complex of Tien Pagoda is ranked as a national relic by the Ministry of Culture, Sports and Tourism with 21 relic sites of many types: historical and cultural relics, scenic relics, and archaeological relics.
Cao Phong has paid due attention to developing tourism, creating impetus for socio-economic development towards completing the targets set in the resolution of the district’s 28th Party Congress for the 2020-2025 tenure.
A great number of visitors have flocked to tourist attractions in Hoa Binh province in the first lunar month every year to admire the beautiful scenery, fully enjoy the spring atmosphere, and immerse themselves in the festive atmosphere in many localities.