US Cable News Network (CNN) will continue to introduce Hanoi’s beauty to international audiences as part of the city’s tourism promotion campaign in the 2019-2023 period, the municipal Department of Tourism announced on January 18.


Tourists visit Temple of Literature in Hanoi (Source: VNA)

Accordingly, this year, CNN will focus on exploring Hanoi’s culture, heritage and people, reflecting Vietnam’s beautiful landscapes and diversified cultural aspects.

In 2020, Hanoi will be promoted as a new tourist destination, especially with the Formula One racing, while in 2021, the capital city will be introduced as the host of the 31st Southeast Asian (SEA) Games - a biennial multi-sport event involving participants from 11 regional countries. 

In 2022, Hanoi will be seen in an aspect of technology, a destination of Vietnam and the world and in 2023 the world’s future gateway.

Last year, CNN broadcast three 30-second promotion clips focusing on Hanoi, namely "Hanoi – Heart of Vietnam”, "Hanoi – Cradle of Heritage” and "Hanoi – History, Culture and People”, along with a special programme titled "Destination Hanoi”.

The video clips have received positive feedback from audiences, tourists, international and local media, receiving the best marketing campaign award of the Tourism Promotion Organization for Asian – Pacific Cities (TPO) Forum. 

In the year, Hanoi made it to US-based Time magazine’s list of "best destinations for every type of traveller” and in top 10 Asia – Pacific ranking of overnight business trip destinations by MasterCard. 

The city was nominated by the World Travel Awards as one of the 17 candidates for a prize of the world’s leading city destination 2018. It was also ranked 12th among the 25 best global destinations in 2018 selected by TripAdvisor readers.

Hanoi welcomed 5.74 million foreign visitors in 2018, up 16 percent against 2017, among 26 million tourists spending time in the city. It is striving to serve nearly 29 million tourists, including over 7 foreigners, this year, or year-on-year rises of 10 percent and 17 percent.-

 

                                        Source: VNA

 

Related Topics


Hoa Binh Lake attracts tourists

The picturesque scenery of Hoa Binh Lake has endowed its tourism site with a unique allure. In recent years, localities have been harnessing the potential of the lake area and domestic and international tourists have chosen the site for sightseeing and leisure journeys.

Hoa Binh Lake tourism area set to become national tourist site

The Hoa Binh Lake tourism area is expected to become a national tourism site by 2030, focusing on developing synchronous and modern technical facilities, and high-quality and branded tourism products imbued with national cultural identities. The tourist site also aims to become the largest tourist centre in the province, and one of 12 key tourist areas in the Northern midland and mountainous region

Promoting the cooperation and tourism development between Hoa Binh and Ba Ria - Vung Tau provinces

On April 5th, in Hoa Binh city, the Tourism Association of Hoa Binh province and Tourism Association of Ba Ria - Vung Tau province jointly organized a conference to promote cooperation and tourism development. There was the attendance of Mr. Nguyen Van Toan, the Vice Chairman of the Provincial People's Committee.

Efforts to remove barriers help promote tourism development in Hoa Binh Lake area

Hoa Binh has taken measures, focusing on removing barriers in terms of mechanism, policy, infrastructure, and upgrading technical infrastructure facilities serving tourism and the quality of human resources, to promote tourism development in the Hoa Binh Lake area.

Da Bac promotes tourism development

Over the past time, Da Bac has deployed measures to lure more domestic and foreign visitors to the locality, aiming to turn tourism into the district’s economic spearhead.

Building trademark for Hoa Binh Lake tourism site

Covering an area of over 52,000 hectares spanning districts of Mai Chau, Tan Lac, Cao Phong, Da Bac, and Hoa Binh City, Hoa Binh lake has strong potential for tourism development. In recent years, thanks to the attention of local Party Committees and authorities as well as support from international organisations, the advantages of tourism in the lake area have been utilised.