(HBO) – In the context that the lingering COVID-19 pandemic has severely affected tourism, Hoa Binh province is still one of the few localities in the northern region to record a stable number of visitors and have tourism activities not suspended for too long. Since late 2021, local tourism has been reactivated and rebounded strongly.
Mai Chau Hideaway in Son Thuy commune (Mai Chau district) is one of the
pandemic-free eco-resort sites with a beautiful natural landscape on Hoa Binh
Lake.
Aside from promoting domestic travel with
COVID-19 safety ensured, the tourism sector in Hoa Binh has been taking actions
to flexibly adapt to the pandemic, prepare for welcoming more tourists, and
diversify local destinations since Vietnam piloted the border reopening to
international arrivals.
A large number of new tourism products have been
launched to enhance the attractiveness of local destinations. Besides, the Hoa
Binh Tourism Association has encouraged businesses to develop potential types
such as cultural tourism, community-based tourism, eco-tourism, resort tourism,
and sports tourism.
To meet the manpower demand during the tourism
recovery process, authorities have opened several training courses on tourism
skills, sent local cadres and representatives of households to learn
community-based tourism management and development in Lao Cai and Son La provinces.
Hoa Binh has also actively worked to expand
tourism partnerships with northwestern provinces and build tourism cooperation
programmes with major travel hubs such as Ho Chi Minh City, Hanoi, Thanh Hoa,
Quang Ninh, and some nearby localities.
The 17th provincial Party Congress for the 2020
- 2025 tenure targets that tourism will be become a key economic sector. Hoa
Binh looks to attract 4.9 million tourist arrivals, including 1 million foreign
visitors, earn 5.4 trillion VND (236.2 million USD) from tourism, and create
about 26,000 jobs in this industry by 2025.
Photo:
Visitors to Tien Pagoda in Lac Thuy district seriously comply with
anti-pandemic rules.
For 2022, the tourism sector hopes to welcome
more than 2.5 million tourists and rake in over 2.4 trillion VND in revenue
which is expected to reach 900 billion VND in the first quarter, up 60 percent
year on year.
Nguyen Van Toan, Standing Vice Chairman of the
provincial People’s Committee, stressed that Hoa Binh now has a chance to
popularise itself as a safe, hospitable, and attractive destination among
travelers nationwide, especially those in Hanoi and HCM City.
This March, the provincial People’s Committee
and national flag carrier Vietnam Airlines are scheduled to sign a deal on a
comprehensive cooperation programme for 2022 - 2026 and an action plan for 2022
- 2023. Hoa Binh and other provinces in the expanded northwestern region have
also inked a cooperation agreement and planned to set up a safe tourism
corridor.
Hoa Binh province’s rich natural and cultural resources position it as a prime location for developing community-based tourism (CBT). In recent years, support from central and provincial policies, as well as assistance from non-governmental organisations, have encouraged local ethnic minority and mountainous communities to actively engage in the sector.
Van Son Commune, Tan Lạc district, Hoa Binh province also known as "Cloud Valley," boasts a cool climate, stunning natural landscapes, and majestic scenery. Visitors who have been to this place should make a stop at Chien Hamlet to experience a lot of fascinating things and feel the friendly, warmth of the Muong ethnic people.
Thanks to the effective exploitation of natural landscape and the cultural diversity of ethnic minorities, Hoa Binh province has become an attractive destination for tourists seeking experiences and exploration.
The Department of Cultural Heritage has just coordinated with the Department of Culture, Sports and Tourism of Hoa Binh province to organize a training on implementing the model of the cultural heritage connected in the cultural tourism journey in Cao Phong and Lac Son districts.
The Sung village in Cao Son commune, Da Bac district, is endowed with pristine natural landscape, and Dao Tien ethnic minority community in the village preserves rich cultural heritage, including traditional housing, clothing, language, scripts, customs, and daily life practices. Since the community-based tourism model was introduced in the locality, these traditional cultural values have been further preserved and promoted.
