(HBO) - Located in the southwest of Mai Chau district, 85 percent of the population in Mai Hich commune are Thai ethnic minority people. The traditional cultural identity of the Thai people has been preserved through stilt houses, outfits, language, and hospitality customs. Combined with cultural values, local people have utilised the advantages of the natural landscape to develop tourism.


Minh Tho Homestay in Hich 2 hamlet, Mai Hich commune, in Mai Chau district prepares to welcome guests.

The Mai Hich Community Cultural Village in Hich 2 hamlet is a community tourism destination. "International tourists especially love this destination,” said Vi Van Huong, a local tour guide. "Before the COVID-19 outbreak, Hich 2 hamlet welcomed about 20,000 visitors a year, earning over 9 billion VND.”

"Visitors can discover the wonderful local nature, with primeval forests and palm hills,” he added. "Local cuisine made by the skilled hands of Thai women is also an interesting experience for tourists.”

By taking advantage of the landscape and promoting the local cultural identity, destinations can attract tourists all year round.

Seventy percent of tourists are foreigners, with many groups staying for a number of days.

To avoid boredom, accommodation providers have linked their homestays with other destinations, such as community tourism activities in Buoc village, Xam Khoe commune, Lac village, and Chieng Chau commune.

With 7 hamlets, 944 households, and over 4,000 people, the Thai ethnic minority group makes up the majority in Mai Hich commune.

The Commune Party Committee and authorities are creating the necessary conditions for households to participate in tourism development, while encouraging them to preserve and promote their cultural identity.

Ten years ago, the Cohed Community Project conducted activities to support local people to improve their capacity, sparking the idea of developing a community-based tourism model in the commune.

"Accounting for 41.7 percent, the trade and tourism sectors make a great contribution to local revenue and actively support clean agricultural consumption in the villages,” said Vi Van Hue, Vice Chairman of the Commune People’s Council. "Since the beginning of March, through connections with tour operators, local community attractions have welcomed the first foreign groups, with more than 20 people.”

Tourism businesses and households are recovering strongly while ensuring pandemic prevention and control measures are followed, in parallel with improving service quality to attract visitors, thus promoting the local cultural identity./.



Related Topics


Hoa Binh - A community tourism destination

Hoa Binh province’s rich natural and cultural resources position it as a prime location for developing community-based tourism (CBT). In recent years, support from central and provincial policies, as well as assistance from non-governmental organisations, have encouraged local ethnic minority and mountainous communities to actively engage in the sector.

Exploring Community Tourism in Van Son Commune

Van Son Commune, Tan Lạc district, Hoa Binh province also known as "Cloud Valley," boasts a cool climate, stunning natural landscapes, and majestic scenery. Visitors who have been to this place should make a stop at Chien Hamlet to experience a lot of fascinating things and feel the friendly, warmth of the Muong ethnic people.

Hoa Binh province welcomes over 4.3 million tourists

Thanks to the effective exploitation of natural landscape and the cultural diversity of ethnic minorities, Hoa Binh province has become an attractive destination for tourists seeking experiences and exploration.

Training on implementing the model of the cultural heritage connected in the cultural tourism journey

The Department of Cultural Heritage has just coordinated with the Department of Culture, Sports and Tourism of Hoa Binh province to organize a training on implementing the model of the cultural heritage connected in the cultural tourism journey in Cao Phong and Lac Son districts.

Dao Tien ethnic village combines tourism with cultural preservation

The Sung village in Cao Son commune, Da Bac district, is endowed with pristine natural landscape, and Dao Tien ethnic minority community in the village preserves rich cultural heritage, including traditional housing, clothing, language, scripts, customs, and daily life practices. Since the community-based tourism model was introduced in the locality, these traditional cultural values have been further preserved and promoted.