Together with community-based tourism, Mai Chau district is focusing on developing eco-resort tourism around Hoa Binh lake in Son Thuy commune.
Tourists enjoy kayaking on Hoa Binh lake.
Son Thuy commune - home to Muong and Thai ethnic groups - still retains untouched nature with rolling mountains and peaceful villages along Hoa Binh lake, thus attracting tourists, especially young backpackers. In the winter, the area is often blanketed with thick fog, reminding many people of the famous resort town of Sa Pa in the northern province of Lao Cai.
Rich natural resources and unique cultural identity are advantages for the commune to develop tourism. Initially, some backpackers discovered the area and came to explore the area. Later, some businesses surveyed and invested in building hotels and resorts to meet the high-end tourist market segment.
Notably, Mai Chau Hideaway resort and Ba Khan Village in Son Thuy commune affirmed their positions in attracting visitors to the Hoa Binh lake tourist area in particular and Hoa Binh tourism in general.
Ha Thi Lieu, deputy head of the Culture and Information Department of Mai Chau district, said that the formation of high-end ecological resort destinations helps increase the attractiveness of the Hoa Binh lake tourist site, promoting local tourism. Some households in the area have provided homestay services for tourists, offering more choices to experience local culture. Local eco-resorts have recovered strongly after the COVID-19 pandemic, inspiring investors to continue to seek investment opportunities.
Resorts and hotels in the tourist area attract tourists all year round, the room occupancy rate ranges from 50 - 70% on working days, and 90 - 100% on weekends. In particular, Mai Chau Hideaway is preferred by international visitors with about 70% of its guests coming from European and American countries.
A Phong Linh (Yellow Tabebuia) flower garden in Thang village, Thach Yen commune, Cao Phong district is currently in full bloom, drawing a large number of visitors.
Community-based tourism has been thriving in Pa Co commune, Mai Chau district thanks to advantages in natural landscape and cultural identity.
Doan Ket commune of Yen Thuy district has recently held a ceremony to receive a certificate recognising Ta communal house as a provincial-level historical and cultural relic site.
In Lac Thuy district, the fertile alluvial land along the Boi River is now home to lush green mulberry gardens, marking the emergence of a new agricultural industry - mulberry cultivation and silkworm farming.
Officially opening in February, Ngoi Hoa Ecotourism Site (PriorBay Resort) in Suoi Hoa commune, Tan Lac district, has quickly become a sought-after destination. It offers visitors a chance to indulge in distinctive and enticing experiences.
Gia Trang Heian Homestay, a unique cultural oasis in the heart of Hoa Binh city, has become a compelling attraction for tourists seeking ethnic cultural experiences within an urban setting. Bui Thi Hien, a local in Kim Boi district with aspiration for ethnic culture and community-based tourism development, created the homestay that seamlessly blends traditional and contemporary features.
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