Since the beginning of the year, Mai Chau district has focused on organizing the numerous major events of culture, sport, and tourism, highlighting the local ethnic cultural identity to attract visitors and stimulate the local tourism.

Xen
Moung Festival in 2024, held at the district level, has attracted thousands of
turns of domestic and international tourists to Mai Châu.
Notable
events include Xen Muong Festival of Thai ethnic group and the recognition of
Keng Loong as a National Intangible Cultural Heritage; and the Gau Tao Festival
of Mong ethnic group. Additionally, the tourism products have been developed
and expanded. The highland market, held every Sunday in Mai Châu town, has been
maintained. The district also places the great emphasis on introducing and
promoting tourism and services through the various diverse and rich forms.
By
the end of July, the district welcomed over 500,000 turns of visitors,
including 110,000 international tourists, with total tourism revenue exceeding
600 billion dongs. Along with the community-based tourism, the development of
high-end resort tourism has significantly contributed to creating the quality
products that appeal to a wide range of tourists, boosting the revenue for the
tourism sector. Currently, in the whole district, there are 203 accommodation
facilities, including 4 resorts, 8 hotels rated 1-3 stars, 38 guesthouses, and
158 homestays. Out of the 30 tourism and service projects approved by the
province for survey and investment planning, 12 projects are already in
operation, and the registered capital is over 1,140 billion dongs, of which 183
billion dongs has been realized.
As the new year begins and festive spirit fills the air, visitors flock to Hoa Binh lake, often dubbed the "Ha Long Bay on land," to enjoy its breathtaking beauty and serene atmosphere. In spring, the lake comes alive with lush greenery and delicate blossoms, while boats carrying eager tourists glide across its tranquil waters.
With effective business operations, significant increases in the number of visitors at weekends and on public holidays, and being listed among the 71 most beautiful places to visit worldwide by the prestigious US travel magazine Condé Nast Traveller, Hoa Binh’s tourism is "spreading its wings" on its journey towards the targets of welcoming 4.9 million visitors, including 1 million foreigners, and achieving total tourism revenue of 5.4 trillion VND (211.89 million USD) in 2025.
On February 21, the Provincial People's Committee held a conference to implement the tourism plan in 2025 and meet with tourism businesses operating in the province. The event was chaired by Mr. Nguyen Van Toan, the Standing Vice Chairman of the Provincial People's Committee and the Head of the Provincial Tourism Steering Committee.
Tien Pagoda is located in the valley of Lao Noi and Lao Ngoai villages, Phu Nghia commune, Lac Thuy district; it is surrounded by two mountain ranges stretching like two giant dragons reaching for the blue sky. Every year, when spring comes, thousands of Buddhists and tourists from all over the country make a pilgrimage to Tien Pagoda. The relic complex of Tien Pagoda is ranked as a national relic by the Ministry of Culture, Sports and Tourism with 21 relic sites of many types: historical and cultural relics, scenic relics, and archaeological relics.
Cao Phong has paid due attention to developing tourism, creating impetus for socio-economic development towards completing the targets set in the resolution of the district’s 28th Party Congress for the 2020-2025 tenure.
A great number of visitors have flocked to tourist attractions in Hoa Binh province in the first lunar month every year to admire the beautiful scenery, fully enjoy the spring atmosphere, and immerse themselves in the festive atmosphere in many localities.