Blessed with a stunning natural landscape, fresh air, and a unique cultural identity, Mai Chau district, where the Thai people make up over 60% of its population, has located itself on the Vietnamese tourism map with community tourism.
The Thai ethnic
group in Mai Hich commune, Mai Chau district, optimise their unique culture in
community tourism.
Over-700-year-old Lac hamlet in Chieng Chau
commune began to provide tourism services in the 1960s, welcoming the first
international diplomatic delegations.
Today, traditional customs are still preserved
by local residents, which, together with the natural landscape, has helped the
hamlet attract crowds of tourists and make its name in the bucket list of many
foreign visitors.
Apart from Lac, other Thai hamlets like Pom
Coong in Mai Chau town, and Nhot in Na Phon commune are also well-known
community tourism destinations thanks to their unique cultural traits, simple
yet rustic architectural styles, and natural landscapes.
Apart from community tourism, some homestay
service providers have also built resorts to cater to the diverse demands of
tourists.
Over the past three years, Mai Chau has
maintained the market fair model on every Sunday in its centre, helping promote
community tourism there.
Ngan Van Tuan, head of the district Bureau of
Culture and Information, said Mai Chau has seen tourism as a spearhead economic
sector driven by community and resort tourism.
With eight community tourism sites, including
six run by the Thai people, the district welcomed over 600,000 holidaymakers in
the first eight months of this year, of them 20% foreign.
Community tourism not only contributes to
economic restructuring, job creation, raising income, and improving living
standards, but also plays a role in cultural preservation, the official said.
As the new year begins and festive spirit fills the air, visitors flock to Hoa Binh lake, often dubbed the "Ha Long Bay on land," to enjoy its breathtaking beauty and serene atmosphere. In spring, the lake comes alive with lush greenery and delicate blossoms, while boats carrying eager tourists glide across its tranquil waters.
With effective business operations, significant increases in the number of visitors at weekends and on public holidays, and being listed among the 71 most beautiful places to visit worldwide by the prestigious US travel magazine Condé Nast Traveller, Hoa Binh’s tourism is "spreading its wings" on its journey towards the targets of welcoming 4.9 million visitors, including 1 million foreigners, and achieving total tourism revenue of 5.4 trillion VND (211.89 million USD) in 2025.
On February 21, the Provincial People's Committee held a conference to implement the tourism plan in 2025 and meet with tourism businesses operating in the province. The event was chaired by Mr. Nguyen Van Toan, the Standing Vice Chairman of the Provincial People's Committee and the Head of the Provincial Tourism Steering Committee.
Tien Pagoda is located in the valley of Lao Noi and Lao Ngoai villages, Phu Nghia commune, Lac Thuy district; it is surrounded by two mountain ranges stretching like two giant dragons reaching for the blue sky. Every year, when spring comes, thousands of Buddhists and tourists from all over the country make a pilgrimage to Tien Pagoda. The relic complex of Tien Pagoda is ranked as a national relic by the Ministry of Culture, Sports and Tourism with 21 relic sites of many types: historical and cultural relics, scenic relics, and archaeological relics.
Cao Phong has paid due attention to developing tourism, creating impetus for socio-economic development towards completing the targets set in the resolution of the district’s 28th Party Congress for the 2020-2025 tenure.
A great number of visitors have flocked to tourist attractions in Hoa Binh province in the first lunar month every year to admire the beautiful scenery, fully enjoy the spring atmosphere, and immerse themselves in the festive atmosphere in many localities.