(HBO) – Besides serving as a key to unlock potential markets, brand development also helps protect the position of local businesses in the context of fierce competition. Many companies have grasped the opportunities to elevate the value of their agricultural products to a new height.
Tan
Lac red-flesh grapefruit receives collective brand in 2017.
Together
with Cao Phong orange, Luong Son organic vegetable was chosen as a gold brand
of Vietnamese agriculture in 2016. A year later, the two products and Son Thuy
longan were listed among the top 157 outstanding agricultural products of the
nation.
According to Phung Thi Lan, Chairwoman of Luong Son district farmers’
association and head of the Luong Son organic vegetable production group, organic
vegetable cultivation has brought stable income to farmers in Hop Hoa, Nhuan
Trach, Hoa Son, Thanh Lap, Cu Yen, Cao Ram communes and Luong Son town. The
vegetables have gained a firm foothold in some hard markets like Hanoi, winning
trust from consumers.
Local production groups and cooperatives have paid due attention to building
brands for their products. In the past 2-3 years, brand names have been
developed for tens of agricultural products in the province. In the end of
2017, Lac Thuy orange received prestigious brand protection and shortly after
that, Tan Lac red-flesh grapefruit achieved recognition in intellectual
property.
Other famous brands in the province are ruou can (wine drunk through pipes),
Tan Lac chayote, Da River fish and shrimp, Lac Thuy chicken, La Son chicken,
Hoa Binh honey and Hoa Binh sugar cane, among others.
According to Vuong Dac Hung, Vice Director of the provincial Department of
Agriculture and Rural Development, gaininging a brand name means the products
having a foothold in the market.
Hien
Luong agro-forestry production and business cooperative in Da Bac district is
completing procedures to gain brand recognition for its Da River fish in 2018.
To win the consumers’ faith, farmers cultivating Luong Son organic vegetables
have to attend training courses and get practice for a long period of time.
They obey five "no” principles during the cultivation, including no chemical
fertilisers, no genetically modified materials, no stimulants and no pesticides.
Along with the geographical indication certificate, farmers in Cao Phong district
have produced safe oranges in line with the VietGAP standards to appeal to the
market’s tastes.
Areas for VietGAP orange cultivation have been expanded. Currently, 315 local
households are planting the fruit on 423,36 hectares. Cao Phong organge has
affirmed its prestige, thus bringing stable and sustainable benefits to
growers./.
In the first quarter of 2024, the credit institutions in the province have actively deployed the legal documents of the State and the State Bank relating to currency, credit and interest rates. At the same time, they have promoted the capital mobilization, focusing on the solutions to expand the credit investment along with strengthening the credit quality management, lending to priority programs to promptly meet the capital needs for export - business and consumer demand during Tet in 2024.
Outside the key economic region of Hoa Binh, yet Lac Son district has utilised its potential and strengths regarding labour, land, and transportation connectivity to attract investment to the locality, contributing to promoting socio-economic development.
In a move to expedite the execution and disbursement of the 2024 capital plan for ODA projects, aiming for a disbursement rate of over 90% of the allocated funding, the Hoa Binh People's Committee issued Document No. 483/UBND-KTN on April 3, 2024, regarding such efforts.
Nguyen Van Thap from Kim Duc hamlet, Vinh Tien commune, Kim Boi district, has built the brand of Hoa Qua Son for local fruits. His efforts have brought about income for his family and generated job opportunities for locals, helping hundreds of households escape from poverty.
The Hoa Binh administration was entrusted by the Prime Minister with a budget of 3.43 trillion VND (142.91 million USD) for investment in 2024. The provincial People's Council approved nearly 3.76 trillion VND, which has been meticulously allocated to projects, achieving 100% of the assigned capital plan.
Hoa Binh province has mobilised all resources to propel local agricultural products to make inroads into foreign markets, towards lifting the export turnover of key agricultural products to 137.8 million USD by 2030, accounting for 3.4% of the locality’s total export value of goods.
The locality aims to export farm produce to the US, the European Union, the UK, China, Japan, and the Republic of Korea.
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