(HBO) – Besides serving as a key to unlock potential markets, brand development also helps protect the position of local businesses in the context of fierce competition. Many companies have grasped the opportunities to elevate the value of their agricultural products to a new height.
Tan
Lac red-flesh grapefruit receives collective brand in 2017.
Together
with Cao Phong orange, Luong Son organic vegetable was chosen as a gold brand
of Vietnamese agriculture in 2016. A year later, the two products and Son Thuy
longan were listed among the top 157 outstanding agricultural products of the
nation.
According to Phung Thi Lan, Chairwoman of Luong Son district farmers’
association and head of the Luong Son organic vegetable production group, organic
vegetable cultivation has brought stable income to farmers in Hop Hoa, Nhuan
Trach, Hoa Son, Thanh Lap, Cu Yen, Cao Ram communes and Luong Son town. The
vegetables have gained a firm foothold in some hard markets like Hanoi, winning
trust from consumers.
Local production groups and cooperatives have paid due attention to building
brands for their products. In the past 2-3 years, brand names have been
developed for tens of agricultural products in the province. In the end of
2017, Lac Thuy orange received prestigious brand protection and shortly after
that, Tan Lac red-flesh grapefruit achieved recognition in intellectual
property.
Other famous brands in the province are ruou can (wine drunk through pipes),
Tan Lac chayote, Da River fish and shrimp, Lac Thuy chicken, La Son chicken,
Hoa Binh honey and Hoa Binh sugar cane, among others.
According to Vuong Dac Hung, Vice Director of the provincial Department of
Agriculture and Rural Development, gaininging a brand name means the products
having a foothold in the market.
Hien
Luong agro-forestry production and business cooperative in Da Bac district is
completing procedures to gain brand recognition for its Da River fish in 2018.
To win the consumers’ faith, farmers cultivating Luong Son organic vegetables
have to attend training courses and get practice for a long period of time.
They obey five "no” principles during the cultivation, including no chemical
fertilisers, no genetically modified materials, no stimulants and no pesticides.
Along with the geographical indication certificate, farmers in Cao Phong district
have produced safe oranges in line with the VietGAP standards to appeal to the
market’s tastes.
Areas for VietGAP orange cultivation have been expanded. Currently, 315 local
households are planting the fruit on 423,36 hectares. Cao Phong organge has
affirmed its prestige, thus bringing stable and sustainable benefits to
growers./.
After the Lunar New Year (Tet) holidays, trade union members and workers in Hoa Binh province returned to work with an excited spirit at the beginning of the new spring. Throughout the workshops, factories and enterprises, they were full of enthusiasm, immediately getting to work, striving to excellently complete tasks and production and business targets.
Red grapefruit is a native crop of Tan Lac district, where the fertile soil and favourable climate create ideal conditions for its growth. With over 80% of the area being mountainous, at an altitude of 300-400 metres above sea level, red grapefruits here thrive on well-drained, fertile hillside soil. The region’s large temperature variation between day and night enhances the fruit's nutrient absorption. The local cultivation techniques also contribute to its uniqueness
The provincial business association recently convened a conference to review its 2024 operations and outline plans for 2025. The meeting was attended by Standing Deputy Secretary of the provincial Party Committee and Chairman of the provincial People’s Committee Bui Duc Hinh along with leaders from various departments and agencies.
Hoa Binh province is prioritising rural transportation infrastructure to improve mobility, facilitate trade, and boost socio-economic development.
The Minister of Agriculture and Rural Development has just issued Decision No. 377/QD-BNN-VPĐP approving the results of the evaluation and classification of the products of the National One Commune One Product Program in 2024 (phase 3).
As the Lunar New Year (Tet) approaches, the market becomes more vibrant than ever. In Hoa Binh province, preparations for Tet have been bustling since the 20th of the last lunar month, with an abundant supply of goods to meet the growing consumer demand.
