Merely 20% of Vietnamese enterprises have invested in building brands with the focus on the domestic market and have yet to register their brands in foreign markets.


Vinamilk is among large corporations has developed their own brand.

The information was revealed at a seminar entitled "Brand in relation to strategies of enterprise development" jointly held by the Vietnam Chamber of Commerce and Industry (VCCI) and the Vietnam Intellectual Property Association (VIPA) on October 29.

According to VCCI Vice President, Hoang Quang Phong, brand building is a key factor to help businesses compete fairly with both domestic and foreign firms. This is not only a passport to facilitate firms in their export activities but also establishes the reputation and brand of a whole country.

However, Phong noted that brand development is a shortcoming of Vietnamese firms and only large corporations have developed their own brands including Vinamilk, Vingroup, Viettel, Bao Viet and others. Meanwhile small and medium-sized enterprises (SME) are not strong enough to build their own brands.

In fact, Vietnamese firms, particularly SME have yet to pay due attention to brand building, resulting in being neglected by customers, according to the VCCI.

Phong noted that there were many cases in which popular Vietnamese brands, including Trung Nguyen coffee, Vinamit, and Bitis were not registered abroad and were appropriated in some foreign markets, causing huge losses in market expansion and competition with imported goods.

Deputy Chief Inspector of the Ministry of Science and Technology, Nguyen Nhu Quynh, said that if firms are not aware of the important role of brands and the power of brands in their development, they will lose their development opportunities in the international market.


Source: NDO

Related Topics


Rich and Flavorful Honey of Dao Village

Dao Village’s honey – a product certified with a 3-star OCOP (One Commune One Product) rating by Thong Nhat Agricultural Cooperative in Dao Village (Hoa Binh City) – is highly regarded by consumers for its quality, richness, and variety in packaging. The distinctively sweet taste of Dao Village’s honey leaves a lasting impression on anyone who has tried it.

Lac Thuy district prioritises resources for industrial, handicraft development

In alignment with Project No. 07-DA/TU, issued by the Hoa Binh provincial Party Committee on November 1, 2021, Lac Thuy district has actively promoted investment and supported the sustainable development of its industrial and handicraft sectors during the 2021–2025 period. Alongside this, the district has remained committed to preserving and revitalising traditional craft villages.

Phu Thanh implements organic practices in tea production

Located in the northern part of Lac Thuy district, with a temperate climate and fertile soil, Phu Thanh commune has great potential and advantages in growing tea. The long-standing experience, combined with strict adherence to organic farming practices in the tea gardens, ensures that the dried tea products from Phu Thanh and Lac Thuy as a whole are sold out immediately upon production, providing a stable and prosperous life for the local people.

Hoa Binh works hard to accelerate progress of key projects

Amid efforts to streamline the administrative apparatus, Hoa Binh province has intensified measures to address challenges in land clearance, resettlement support, and infrastructure investment, aiming to speed up the progress of key projects.

Hoa Binh achieves record-breaking economic growth in Q1

Hoa Binh province has posted an unprecedented economic growth rate of 12.76% in the first quarter of 2025, marking its highest quarterly performance to date and positioning it as the second fastest-growing locality in the country, trailing only Bac Giang province.

Hoa Binh focuses on building strong OCOP brands for sustainable growth

Under current regulations, products in the One Commune – One Product (OCOP) programme that are rated three stars or higher must undergo re-evaluation every three months. However, in reality, some of these products fail to consistently meet the required standards, raising concerns about the sustainability of their OCOP certification. This underscores the urgent need for producers to enhance product quality and gradually develop their OCOP products into strong, marketable brands.