(HBO) - After 10 years of implementing the campaign "Vietnamese people prioritise using Vietnamese goods”, the northern province of Hoa Binh has brought locally-made products closer to people in rural and far-flung areas which have economic difficulties and unfavourable transport systems.

A market selling Vietnamese goods in the remote commune of Tu Ne, Tan Lac district, draws a large crowd of locals and visitors.

More and more enterprises and manufacturers inside and outside the province are participating in the programme and supplying a diverse range of products suitable with the demands and preferences of customers in rural and remote areas such as garments, household appliances, aluminum and plastic products, porcelain ware, school supplies, electronic products, telecom services, food, and agricultural production tools.

Manufacturers have also paid great attention to improving the quality of products to satisfy consumers. Many businesses joining the programme have reported steady growth in revenues through years, averagely increasing by 1.5-2 times.

Chu Van Thang, Deputy Director of the provincial Centre for Tourism, Trade and Investment Promotion Centre, said since 2009, Hoa Binh has opened 34 markets selling Vietnamese goods in rural and remote areas in Lac Son, Kim Boi, Tan Lac, Yen Thuy, Lac Thuy, Da Bac, Mai Chau and Cao Phong districts. Of which, 18 were under the national trade promotion programme in 2012, 2014, and 2018 with total expenses of nearly 2.4 billion VND (103,200 USD).

The programme will continue to be held in 2019 with the organisation of at least four markets in remote areas, he said, adding that such events have been attracting more visitors, helping build trust of customers in locally-made products.

The quality of the programme has been improved through years, Thang said. Every year, the markets are held in different regions to increase the spread of the campaign "Vietnamese people prioritise using Vietnamese goods” among customers in rural and remote areas, he added.

 


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