(HBO) - After 10 years of implementing the campaign "Vietnamese people prioritise using Vietnamese goods”, the northern province of Hoa Binh has brought locally-made products closer to people in rural and far-flung areas which have economic difficulties and unfavourable transport systems.
A
market selling Vietnamese goods in the remote commune of Tu Ne, Tan Lac
district, draws a large crowd of locals and visitors.
More and more enterprises and manufacturers
inside and outside the province are participating in the programme and
supplying a diverse range of products suitable with the demands and preferences
of customers in rural and remote areas such as garments, household appliances,
aluminum and plastic products, porcelain ware, school supplies, electronic
products, telecom services, food, and agricultural production tools.
Manufacturers have also paid great attention to improving
the quality of products to satisfy consumers. Many businesses joining the
programme have reported steady growth in revenues through years, averagely
increasing by 1.5-2 times.
Chu Van Thang, Deputy Director of the provincial
Centre for Tourism, Trade and Investment Promotion Centre, said since 2009, Hoa
Binh has opened 34 markets selling Vietnamese goods in rural and remote areas
in Lac Son, Kim Boi, Tan Lac, Yen Thuy, Lac Thuy, Da Bac, Mai Chau and Cao
Phong districts. Of which, 18 were under the national trade promotion programme
in 2012, 2014, and 2018 with total expenses of nearly 2.4 billion VND (103,200
USD).
The programme will continue to be held in 2019
with the organisation of at least four markets in remote areas, he said, adding
that such events have been attracting more visitors, helping build trust of
customers in locally-made products.
The quality of the programme has been improved
through years, Thang said. Every year, the markets are held in different
regions to increase the spread of the campaign "Vietnamese people prioritise
using Vietnamese goods” among customers in rural and remote areas, he added.
Once a mountainous province facing many challenges, Hoa Binh has, after more than a decade of implementing the national target programme on new-style rural area development, emerged as a bright spot in Vietnam’s northern midland and mountainous region. In the first quarter of 2025, the province recorded positive results, paving the way for Hoa Binh to enter a phase of accelerated growth with a proactive and confident mindset.
Hoa Binh province is steadily advancing its agricultural sector through the adoption of high-tech solutions, seen as a sustainable path for long-term development.
The steering committee for key projects of Hoa Binh province convened on May 14 to assess the progress of major ongoing developments
A delegation of Hoa Binh province has attended the "Meet Korea 2025" event, recently held by the Ministry of Foreign Affairs, the Embassy of the Republic of Korea (RoK) in Vietnam, the Korea Trade-Investment Promotion Agency, and the People's Committee of Hung Yen province.
Hoa Binh province joined Vietnam’s national "One Commune, One Product” (OCOP) programme in 2019, not simply as a mountainous region following central policy, but with a clear vision to revive the cultural and agricultural values in its villages and crops.
From just 16 certified products in its inaugural year to 158 by early 2025, the One Commune One Product (OCOP) programme in Hoa Binh province has followed a steady and strategic path. But beyond the numbers, it has reawakened local heritage, turning oranges, bamboo shoots, brocade, and herbal remedies into branded, market-ready goods - and, more profoundly, transformed how local communities value and present their own cultural identity.
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