(HBO) - A project on boosting connectivity in the sale of the Nam Son tangerine has been carried out in Van Son commune since the beginning of 2019. Stakeholders in the connections have benefited from packaging and financial assistance to introduce their specialty at festivals and fairs. The participating households have also received training and guidance in the application of VietGAP and food safety standards, as well as support in tracking label usage, trade promotion and advertising.

 

A farmer in Van Son commune of Tan Lac district harvests the Nam Son tangerine grown in the 2019 – 2020 crop. The variety has proved profitable.

Developing the Nam Son tangerine production under value chains has helped created a stable market, raise farmers’ income, and supply safe and high-quality fruits for consumers. Locals’ intensive farming skills have also been improved thanks to training in sci-tech application and application of VietGAP standards, thereby promoting safe agricultural practices and local farm produce’s competitiveness.

Besides, the project has been implemented on the tangerine area that is bearing fruit, which did not change the status of land and water resources or pollute the environment.

Recognised as a collective trademark by the Intellectual Property Office of Vietnam (the Ministry of Science and Technology) and meeting VietGAP standards, the Nam Son tangerine has gained an increasingly firm foothold and won over consumers’ trust.

Farmers’ awareness has been gradually improved, leading to more application of sci-tech advances to cultivation. Parties involved in the project have also fulfilled their roles in product marketing. As a result, the tangerine has secured stable sales and had its standing raised in agricultural production. Buyers of the Nam Son tangerine are mostly from Thai Nguyen, Son La, Ha Noi and Thanh Hoa.

The project has been implemented at a total cost of 815 million VND (nearly 35,000 USD). With an output of 20 tonnes per ha and prices of 20,000 – 30,000 VND per kg of fruit, farming households now earn an average income of 300 – 350 million VND per ha, which is expected to reach 400 – 450 million VND per ha this year./.

 


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