(HBO) – Authorities of Hoa Binh province have paid attention to setting up points of sale to introduce and sell OCOP products in a bid to promote connection between producers and consumers.



Hoa Binh boasts 70 provincial-level OCOP products. Through distribution channels, these OCOP products have reached more local customers and those in other localities.

To meet the increasing demand in the market, a number of points of sale introducing and selling Hoa Binh’s OCOP products have been put into operation, attracting a crowd of consumers.

Photo: Consumers are shopping at a point of sale introducing and selling OCOP products in Phuong Lam ward (Hoa Binh province).

Pham Duc Quang, who is charge of a point of sale introducing and selling OCOP products at No.3 Hoang Dieu street in Hoa Binh city, said the stall has over 60 local OCOP products, and a number of OCOP products from other localities. All products sold at this store have labels and OCOP certificates of the authorities, he said.

However, due to the influence of the COVID-19 pandemic, the number of consumers to the store still remains limited, he added.

To promote the introduction of OCOP products and seek consumption channels for local OCOP products, the local authorities have paid attention to setting up stores to introduce and sell OCOP products.

Hoa Binh has two stores introducing and selling OCOP products in Hoa Binh city and Luong Son district.

In addition, the provincial Farmers' Association has cooperated with the Farmers' Association of Ninh Binh province to establish a store in Hoa Binh city, which supplies agricultural and OCOP products of the two localities.

These stores have proven effective, helping connect producers and consumer, and promote the consumption of local products.

The establishment of stores selling OCOP products is a flexible step to in buiding trademarks and promote consumption, thus expanding markets for local products and promote exports.

Director of the provincial Department of Industry and Trade Pham Tien Dung said the agencies has been organizing trade promotion activities, buiding trademarks and creating distribution channels for local OCOP products.

The department has coordinated with the provincial Department of Agriculture and Rural Development, the Farmers’ Association, and theprovincial Cooperatives Union to remove difficulties in selling local products.

The Department of Industry and Trade is planning to open stores introducing and selling OCOP products along the Hoa Lac - Hoa Binh road route targeting consumers from neighboring localities.





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