(HBO) – To adapt to the complicated developments of the COVID-19 pandemic and ensure the sales of farm produce, in addition to traditional channels, many production units and cooperatives in Lac Thuy district of Hoa Binh province have tried to diversify methods to sell farm produce via modern retailing channels.
Son Lan cooperative in
Dong Tam (Lac Thuy) sorts chicken eggs and packs them in accordance with order
in the Postmart.vn e-commerce market.
With the collaboration with the
Postmart.vn e-commerce platform, the agricultural sector of Lac Thuy has
addressed bottlenecks in the sales of its OCOP products.
Bui Thi Lan, Director of Son
Lan Cooperative in Dong Tam, said that before COVID-19 broke out, the
cooperative sold its chicken eggs directly to local consumers and through links
with supermarkets and retail shops in Hanoi. However, in recent months, trading
activities face many obstacles due to social distancing measures.
As a result, the cooperative
took the initiative to ask for assistance from the district’s agriculture and
rural development office to bolster sales.
The office has helped connect
the cooperative with the district's post office, so that it can put members'
products on the e-commerce platform of Vietnam Post.
Besides Son Lan, in recent
year, with the birth of new agricultural models, due attention has been paid to
new retail channels. The district is now home to three supply and sales chains,
ensuring stable markets for local products.
Vice head of the district’s
agriculture and rural development office Hoang Dinh Chinh said cooperatives and
units greatly benefit from access to modern retailing channels.
As the development of farm
produce sale channels still faces various difficulties, to seize opportunities,
cooperatives and units in the district need to enhance their management
capacity, devise development plans and orientations in accordance with their
situations./.
According to data from the Hoa Binh Provincial Party Committee, the industrial production index for the first six months of 2025 is estimated to have increased by 20% compared to the same period last year. This marks the highest year-on-year growth rate for this period since 2020.
In the first six months of 2025, Hoa Binh province’s export turnover was estimated at 1.145 billion USD, marking an 18.11% increase compared to the same period in 2024. Import turnover was estimated at $ 804 million, a 17.15% increase, which helped the province maintain a positive trade balance.
The lives of the ethnic minority farmers in Tan Lac district have gradually improved thanks to the new directions in agricultural production. This is a testament to the collective strength fostered through the professional associations and groups implemented by various levels of the district’s Farmers’ Union.
With the motto the "product quality comes first,” after nearly one year of establishment and operation, Muong village’s Clean Food Agricultural and Commercial Cooperative, located in Cau Hamlet, Hung Son Commune (Kim Boi district), has launched reputable, high-quality agricultural products to the market that are well-received by consumers. The products such as Muong village’s pork sausage, salt-cured chicken, and salt-cured pork hocks have gradually carved out a place in the market and they are on the path to obtaining the OCOP certification.
In the past, the phrase "bumper harvest, rock-bottom prices" was a familiar refrain for Vietnamese farmers engaged in fragmented, small-scale agriculture. But today, a new spirit is emerging across rural areas of Hoa Binh province - one of collaboration, organisation, and collective economic models that provide a stable foundation for production.
Maintaining growing area codes and packing facility codes in accordance with regulations is a mandatory requirement for agricultural products to be eligible for export. Recently, the Department of Agriculture and Environment of Hoa Binh province has intensified technical supervision of designated farming areas and packing facilities to safeguard the "green passport" that enables its products to access international markets.
