Employees of the Vietnam Post branch in Hoa Binh province examine and package farm produce before delivering to consumers.

Bui Manh Hung, Deputy Director of the Hoa Binh branch of the Vietnam Post Corporation, said right after the Ministry of Information and Communications issued Plan No. 1034 on supporting farmers to sell products on e-commerce platforms and facilitating the digital economy in agriculture and rural areas, basing on instructions by the corporation, the branch has taken many measures matching each locality to help people change their consumption habits and access a new sale and purchase method - using the e-commerce platform of Postmart.vn.

He added selling agricultural products on Postmart.vn is one of the new solutions helping farmers, business households, cooperatives, and cooperative groups to boost sales, advertise their products, and access more consumers in the domestic and international markets.

Not only providing guidance on how to sell items on the website, the Vietnam Post branch in Hoa Binh has also assisted local farmers in terms of marketing, packaging, delivery, and payment. So far, it has coordinated with localities to organise 14 training courses in Cao Phong, Tan Lac, Lac Thuy, and Kim Boi districts, and Hoa Binh city. As a result, 600 households and cooperatives have been trained in digital skills, how to sell products on e-commerce platforms, and how to package, receive orders, and send products to buyers while operating online. As many as 339 farming households have opened accounts on Postmart.vn.

A number of local agricultural products are now available on Postmart.vn such as chayote bud, red-flesh pomelo, and green-skin pomelo (Tan Lac district); peanut oil (Yen Thuy district); Ngoc Han chicken egg, Dong Bong custard apple, red-flesh dragon fruit (Lac Thuy district); "doi” (Michelia tonkinensis) seeds, chicken, and chicken egg (Lac Son district); Son Thuy longan (Kim Boi district); and orange (Cao Phong district).

In terms of seasonal produce that have short harvest and usage periods like fruits and vegetables, the Vietnam Post branch will optimise its widespread network and worker abundance collect and transport products quickly, thereby minimising costs, ensuring product quality, and cutting down the time needed for items to reach consumers.

At present, e-commerce platforms are expected to be an effective direction helping improve the value of local farm produce and step up digital transformation in agriculture and rural areas./.

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