(HBO) – The Cooperative Alliance of Hoa Binh in coordination with ABHUD communication company, Ngoc Tung event-planning company, CIC Vietnam and Hanoi Television held a fair themed "Down to the market: Connecting localities – Selling products to everywhere”, which drew 15 member cooperatives. The event is taking place from November 28 to December 3 at 81 Nguyen Thai Hoc Street of Hanoi.
Typical products are introduced at the fair.
The event is part of a series of trade promotion activities to support local cooperatives to sell their products. At the same time, it aims to give opportunities for participants to take part in cultural exchange activities to explore the tradition and art of Hoa Binh, while introducing Hoa Binh products to consumers inside and outside the country.
The event has also offered chances to cooperatives to sharpen their business skills in the digital era, and optimise local cultural stories and tradition to introduce their products in big cities.
Major products introduced at the fair include oranges, pomelos, and herbal medicines. Various cultural and artistic activities are being held at the fair, promoting the cultural identities of the Mong, Thai, and Muong ethnic minority groups. Along with direct selling activities, the organisers also support the cooperatives to conduct livestreams to sell their products online.
On the first day, products of Hoa Binh received high evaluation in both quality and design from many distributors from Ho Chi Minh City, Hanoi, Hai Phong, Bac Ninh, Bac Giang, Vinh Phuc. Some have shown their interest to sign consumption contracts with the cooperatives.
Visiting the fair, consumers will have a chance to enjoy many special offers from the cooperatives. The strict implementation of COVID-19 prevention and control measures have been ensured at the event./.
Once a mountainous province facing many challenges, Hoa Binh has, after more than a decade of implementing the national target programme on new-style rural area development, emerged as a bright spot in Vietnam’s northern midland and mountainous region. In the first quarter of 2025, the province recorded positive results, paving the way for Hoa Binh to enter a phase of accelerated growth with a proactive and confident mindset.
Hoa Binh province is steadily advancing its agricultural sector through the adoption of high-tech solutions, seen as a sustainable path for long-term development.
The steering committee for key projects of Hoa Binh province convened on May 14 to assess the progress of major ongoing developments
A delegation of Hoa Binh province has attended the "Meet Korea 2025" event, recently held by the Ministry of Foreign Affairs, the Embassy of the Republic of Korea (RoK) in Vietnam, the Korea Trade-Investment Promotion Agency, and the People's Committee of Hung Yen province.
Hoa Binh province joined Vietnam’s national "One Commune, One Product” (OCOP) programme in 2019, not simply as a mountainous region following central policy, but with a clear vision to revive the cultural and agricultural values in its villages and crops.
From just 16 certified products in its inaugural year to 158 by early 2025, the One Commune One Product (OCOP) programme in Hoa Binh province has followed a steady and strategic path. But beyond the numbers, it has reawakened local heritage, turning oranges, bamboo shoots, brocade, and herbal remedies into branded, market-ready goods - and, more profoundly, transformed how local communities value and present their own cultural identity.
.jpg)
