(HBO) - On August 11, in Xuan Thuy commune of Kim Boi district, Hoa Binh province’s Department of Agriculture and Rural Development, in collaboration with Kim Boi district People's Committee and FUSA Organic Agriculture joint Stock Company, held a ceremony to send the first shipment of Son Thuy longan to the EU market. Bui Van Khanh, Deputy Secretary of the provincial Party Committee and Chairman of the provincial People's Committee, attended the event.
Bui Van Khanh, Deputy Secretary of the provincial Party Committee and Chairman of the provincial People's Committee, and representatives of departments and relevant authorities check the quality of Son Thuy longan before the export.
The year 2016 marked a transformation in the sale of Son Thuy longan when it was granted "Collective Trademark" by the National Office of Intellectual Property, followed by a series of certificates issued on food safety in 2016, VietGAP in in 2019, and OCOP (One Commune-One Product) in 2020. These titles have helped the Son Thuy longan brand to approach domestic and foreign markets. This is also the province’s first product to be granted a growing area code in 2019, which is considered as a passport for this product to be officially exported to foreign markets, including the EU - one of the world’s most choosy.
To date, the total area of longan in Xuan Thuy commune is nearly 200 hectares, and the Son Thuy agricultural service cooperative alone has 34 hectares.
All of the EU market’s technical requirements for fresh fruits and vegetables have been strictly completed by Son Thuy longan growers since 2019. Most recently, all three samples of Son Thuy longan have met the technical requirements of 821 food safety inspection criteria of the EU side.
The fruit is produced, packed by Son Thuy Agricultural Service Cooperative in Xuan Thuy commune and transported to the export market by FUSA Organic Agriculture joint Stock Company which has accompanied the provincial agriculture and rural development sector in exporting many agricultural products of the province.
At the ceremony, Khanh emphasised that this is the initial success from locals’ efforts and the support of local authorities and agencies. Over the past years, Son Thuy longan growers have overcome difficulties in cultivation and strict technical requirements to succeed in conquering the EU market.
The province's agricultural sector aims to export 50 tonnes of Son Thuy longan by the end of the 2022 longan season to this market./.
Once a mountainous province facing many challenges, Hoa Binh has, after more than a decade of implementing the national target programme on new-style rural area development, emerged as a bright spot in Vietnam’s northern midland and mountainous region. In the first quarter of 2025, the province recorded positive results, paving the way for Hoa Binh to enter a phase of accelerated growth with a proactive and confident mindset.
Hoa Binh province is steadily advancing its agricultural sector through the adoption of high-tech solutions, seen as a sustainable path for long-term development.
The steering committee for key projects of Hoa Binh province convened on May 14 to assess the progress of major ongoing developments
A delegation of Hoa Binh province has attended the "Meet Korea 2025" event, recently held by the Ministry of Foreign Affairs, the Embassy of the Republic of Korea (RoK) in Vietnam, the Korea Trade-Investment Promotion Agency, and the People's Committee of Hung Yen province.
Hoa Binh province joined Vietnam’s national "One Commune, One Product” (OCOP) programme in 2019, not simply as a mountainous region following central policy, but with a clear vision to revive the cultural and agricultural values in its villages and crops.
From just 16 certified products in its inaugural year to 158 by early 2025, the One Commune One Product (OCOP) programme in Hoa Binh province has followed a steady and strategic path. But beyond the numbers, it has reawakened local heritage, turning oranges, bamboo shoots, brocade, and herbal remedies into branded, market-ready goods - and, more profoundly, transformed how local communities value and present their own cultural identity.
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