(HBO) – A disadvantaged household but thanks to an access to loans, Bui Van Hue's family in Dang 2 hamlet, Quyet Thang commune, Lac Son district started a model of hatching and breeding local chickens that brings about hundreds of millions of VND each year. In 2017, Hue encouraged several other households to form a livestock cooperative and supply chickens. Up to now, the cooperative has 10 members specialised in supplying commercial and breeding chickens to the market, contributing to increasing income and creating jobs for many local workers.



On average, Bui Van Hue's family and Chi Thien chicken breeding and supply cooperative in Lac Son district export over 30,000 local breeding chickens per month.

Hue said in 2012, he noticed that Lac Son's indigenous chicken breed, with small claws, firm and delicious meat, was highly favoured by the market. Starting from the need to maintain the purebred and to supply the market, his family invested in a hatchery to supply indigenous breeding chickens.

The biggest challenge is selecting the best brooding breeds. Lac Son district has cooperated with departments and agencies to carry out a research on preserving the gene pool of Lac Son's indigenous breeding chickens, he said.

By now, after many years of continuous trials and failures, Hue's family has perfected a closed-loop process of supplying Lac Son indigenous breeding chickens to the market. His family raises from 5,000-6,000 chickens per year, providing input materials for four hatcheries. On average, his family ships over 30,000 chickens per month, mainly to the local market and provinces such as Son La, Nghe An, and Thanh Hoa. From supplying breeding chickens and selling meat, his family earns an annual revenue of around 13 billion VND (565,000 USD) and a profit of nearly 2 billion VND.

Apart from directly selling to merchants, the cooperative sets up a distribution centre in Hanoi that specialises in providing live and ready-to-eat chickens at an average price of 130,000 VND/kg or higher. Since joining the cooperative, each household has planned a concentrated breeding area of about 1-2 ha, raising an average of 1,000-2,000 chickens per batch. Considering market demand, the cooperative expects to expand the scale of breeding and adopt VietGAP standards, ensure food safety and hygiene, and develop into a value chain for its products./.


Related Topics


Hoa Binh fast-tracks new-style countryside development with strong base

Once a mountainous province facing many challenges, Hoa Binh has, after more than a decade of implementing the national target programme on new-style rural area development, emerged as a bright spot in Vietnam’s northern midland and mountainous region. In the first quarter of 2025, the province recorded positive results, paving the way for Hoa Binh to enter a phase of accelerated growth with a proactive and confident mindset.

High tech seen as key to sustainable farming in Hoa Binh

Hoa Binh province is steadily advancing its agricultural sector through the adoption of high-tech solutions, seen as a sustainable path for long-term development.

Hoa Binh reviews progress on key provincial projects

The steering committee for key projects of Hoa Binh province convened on May 14 to assess the progress of major ongoing developments

Hoa Binh attends "Meet Korea 2025" event

A delegation of Hoa Binh province has attended the "Meet Korea 2025" event, recently held by the Ministry of Foreign Affairs, the Embassy of the Republic of Korea (RoK) in Vietnam, the Korea Trade-Investment Promotion Agency, and the People's Committee of Hung Yen province.

Hoa Binh revives local heritage through OCOP programme

Hoa Binh province joined Vietnam’s national "One Commune, One Product” (OCOP) programme in 2019, not simply as a mountainous region following central policy, but with a clear vision to revive the cultural and agricultural values in its villages and crops.

OCOP Hoa Binh: Awakening local excellence - Journey from tradition to market

From just 16 certified products in its inaugural year to 158 by early 2025, the One Commune One Product (OCOP) programme in Hoa Binh province has followed a steady and strategic path. But beyond the numbers, it has reawakened local heritage, turning oranges, bamboo shoots, brocade, and herbal remedies into branded, market-ready goods - and, more profoundly, transformed how local communities value and present their own cultural identity.