With numerous concerted and effective solutions, over the recent past, Hoa Binh province has actively supported and promoted the startup movement in ethnic minority areas, thereby spreading the spirit of self-reliance and resilience of local people in investing in building efficient livelihood models.
Giang A La (left) is one of the young pioneers in the startup movement in Hang Kia commune (Mai Chau).
Giang A La, a Mong ethnic man born and raised in Hang Kia commune (Mai Chau), left many impressions at the final round of the "2021 Business Initiative Challenge" competition with his friendly and likeable look and always full of energy. Not only did he bring creative startup ideas to the competition, Giang A La also brought ambition and desire to change the poor countryside where he lives. In June 2020, Hang Kia Agricultural and Tourism Service Cooperative was established, and 24-year-old Giang A La was the youngest member but entrusted to hold the position of its director. With two main professions of service business and agricultural production, cooperative members have taken the advantage of local potential and advantages to boost the development of community-based tourism and eco-tourism associated with activities to experience indigenous cultural identity such as beeswax painting and ‘banh day’ (round sticky rice cake) making. Agricultural products by locals are supported by the cooperative to be sold at tourism service establishments at stable prices. In addition, the cooperative creates jobs for local labourers with an average income of 4 - 5 million VND (157-196.4 USD)/person/month.
Giang A La shared that during the start-up process, the cooperative has received support, advice, and direction from the local Party Committees and authorities to increase the value of typical local agricultural products.
According to preliminary statistics, the province currently has over 680 economic models owned by youths, of which the majority are led by young ethnic minorities; and nearly 400 are in the field of agriculture and forestry. These models create jobs for nearly 1,000 youth union members and young people.
Over the recent years, Hoa Binh has stepped up information and dissemination activities to raise awareness and entrepreneurial spirit in ethnic minority areas, especially among young people. Activities to support and encourage start-ups have been implemented by all levels, sectors and localities in different fields. Attention has been paid to calling on businesses and investors to support and develop startup ideas of young people. This is an important premise to develop start-up models in the locality.
Currently, the provincial Party Committee and authorities, especially the Committee for Ethnic Minorities Affairs, are accelerating the progress of implementing contents and projects under the national target programme for socio-economic development of ethnic minority and mountainous areas for the 2021 – 2025 period, including increasing support for production and production chain development, projects and models; along with investment in developing medicinal growing areas.
Once a mountainous province facing many challenges, Hoa Binh has, after more than a decade of implementing the national target programme on new-style rural area development, emerged as a bright spot in Vietnam’s northern midland and mountainous region. In the first quarter of 2025, the province recorded positive results, paving the way for Hoa Binh to enter a phase of accelerated growth with a proactive and confident mindset.
Hoa Binh province is steadily advancing its agricultural sector through the adoption of high-tech solutions, seen as a sustainable path for long-term development.
The steering committee for key projects of Hoa Binh province convened on May 14 to assess the progress of major ongoing developments
A delegation of Hoa Binh province has attended the "Meet Korea 2025" event, recently held by the Ministry of Foreign Affairs, the Embassy of the Republic of Korea (RoK) in Vietnam, the Korea Trade-Investment Promotion Agency, and the People's Committee of Hung Yen province.
Hoa Binh province joined Vietnam’s national "One Commune, One Product” (OCOP) programme in 2019, not simply as a mountainous region following central policy, but with a clear vision to revive the cultural and agricultural values in its villages and crops.
From just 16 certified products in its inaugural year to 158 by early 2025, the One Commune One Product (OCOP) programme in Hoa Binh province has followed a steady and strategic path. But beyond the numbers, it has reawakened local heritage, turning oranges, bamboo shoots, brocade, and herbal remedies into branded, market-ready goods - and, more profoundly, transformed how local communities value and present their own cultural identity.
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