The "Vietnamese people prioritise Vietnamese goods” campaign, carried out in Hoa Binh province for 15 years, has helped change the consumption habit of local residents.
As a three-star OCOP goods, Chien Tho canna vermicelli has been highly appreciated for its brand and quality, and has reached out many cities and provinces in the vicinity. The Chien Tho production facility sells to the market 110-120 tonnes of the staple annually, and creates stable jobs for 15-20 local labourers.
The campaign has been implemented harmoniously and drastically in the province, with programmes, plans and practical measures developed to improve the leadership role of Party committees at levels as well as promote the strength of the political system to gain the enthusiastic response of the people from all walks of life.
Hoa Binh organises 9-10 fairs and exhibitions every year, drawing up to 100 enterprises nationwide to showcase their products at 100-190 booths. Each event attracts 15,000-40,000 visitors, who said they are impressed by local standout products like Muong Dinh wine, Cao Phong organge, Tan Lac pomelo, Kim Boi bamboo shoot, and Shan tuyet tea.
Besides, 109 market fairs have been arranged in rural, remote and mountainous areas. Throughout such events, local firms have stepped up trade promotion, exchanged production experience, and grasp consumers’ taste.
Besides, the province’s fatherland front committee has kept a close watch on local food safety by organising various inspections. In the meantime, the market development department has worked closely with the association for the protection of consumers’ rights to hold consultations that help local consumers identify fake and low-quality goods.
According to Vice Chairman of the fatherland front committee Tran Duc Truong, with a view to effectively carrying out the campaign, it is necessary to enhance the leadership of Party committees and authorities at levels, as well as promote the role of the fatherland front and its member organisations.
Communications work on the campaign should be accelerated while more goods should be brought to rural, mountainous and remote localities, he said, adding competent sides must fight against trade fraud, as well as counterfeit and substandard goods to protect the consumers.
Once a mountainous province facing many challenges, Hoa Binh has, after more than a decade of implementing the national target programme on new-style rural area development, emerged as a bright spot in Vietnam’s northern midland and mountainous region. In the first quarter of 2025, the province recorded positive results, paving the way for Hoa Binh to enter a phase of accelerated growth with a proactive and confident mindset.
Hoa Binh province is steadily advancing its agricultural sector through the adoption of high-tech solutions, seen as a sustainable path for long-term development.
The steering committee for key projects of Hoa Binh province convened on May 14 to assess the progress of major ongoing developments
A delegation of Hoa Binh province has attended the "Meet Korea 2025" event, recently held by the Ministry of Foreign Affairs, the Embassy of the Republic of Korea (RoK) in Vietnam, the Korea Trade-Investment Promotion Agency, and the People's Committee of Hung Yen province.
Hoa Binh province joined Vietnam’s national "One Commune, One Product” (OCOP) programme in 2019, not simply as a mountainous region following central policy, but with a clear vision to revive the cultural and agricultural values in its villages and crops.
From just 16 certified products in its inaugural year to 158 by early 2025, the One Commune One Product (OCOP) programme in Hoa Binh province has followed a steady and strategic path. But beyond the numbers, it has reawakened local heritage, turning oranges, bamboo shoots, brocade, and herbal remedies into branded, market-ready goods - and, more profoundly, transformed how local communities value and present their own cultural identity.
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