The "Vietnamese people prioritise Vietnamese goods” campaign, carried out in Hoa Binh province for 15 years, has helped change the consumption habit of local residents.
As a three-star OCOP goods, Chien Tho canna vermicelli has been highly appreciated for its brand and quality, and has reached out many cities and provinces in the vicinity. The Chien Tho production facility sells to the market 110-120 tonnes of the staple annually, and creates stable jobs for 15-20 local labourers.
The campaign has been implemented harmoniously and drastically in the province, with programmes, plans and practical measures developed to improve the leadership role of Party committees at levels as well as promote the strength of the political system to gain the enthusiastic response of the people from all walks of life.
Hoa Binh organises 9-10 fairs and exhibitions every year, drawing up to 100 enterprises nationwide to showcase their products at 100-190 booths. Each event attracts 15,000-40,000 visitors, who said they are impressed by local standout products like Muong Dinh wine, Cao Phong organge, Tan Lac pomelo, Kim Boi bamboo shoot, and Shan tuyet tea.
Besides, 109 market fairs have been arranged in rural, remote and mountainous areas. Throughout such events, local firms have stepped up trade promotion, exchanged production experience, and grasp consumers’ taste.
Besides, the province’s fatherland front committee has kept a close watch on local food safety by organising various inspections. In the meantime, the market development department has worked closely with the association for the protection of consumers’ rights to hold consultations that help local consumers identify fake and low-quality goods.
According to Vice Chairman of the fatherland front committee Tran Duc Truong, with a view to effectively carrying out the campaign, it is necessary to enhance the leadership of Party committees and authorities at levels, as well as promote the role of the fatherland front and its member organisations.
Communications work on the campaign should be accelerated while more goods should be brought to rural, mountainous and remote localities, he said, adding competent sides must fight against trade fraud, as well as counterfeit and substandard goods to protect the consumers.
Dao Village’s honey – a product certified with a 3-star OCOP (One Commune One Product) rating by Thong Nhat Agricultural Cooperative in Dao Village (Hoa Binh City) – is highly regarded by consumers for its quality, richness, and variety in packaging. The distinctively sweet taste of Dao Village’s honey leaves a lasting impression on anyone who has tried it.
In alignment with Project No. 07-DA/TU, issued by the Hoa Binh provincial Party Committee on November 1, 2021, Lac Thuy district has actively promoted investment and supported the sustainable development of its industrial and handicraft sectors during the 2021–2025 period. Alongside this, the district has remained committed to preserving and revitalising traditional craft villages.
Located in the northern part of Lac Thuy district, with a temperate climate and fertile soil, Phu Thanh commune has great potential and advantages in growing tea. The long-standing experience, combined with strict adherence to organic farming practices in the tea gardens, ensures that the dried tea products from Phu Thanh and Lac Thuy as a whole are sold out immediately upon production, providing a stable and prosperous life for the local people.
Amid efforts to streamline the administrative apparatus, Hoa Binh province has intensified measures to address challenges in land clearance, resettlement support, and infrastructure investment, aiming to speed up the progress of key projects.
Hoa Binh province has posted an unprecedented economic growth rate of 12.76% in the first quarter of 2025, marking its highest quarterly performance to date and positioning it as the second fastest-growing locality in the country, trailing only Bac Giang province.
Under current regulations, products in the One Commune – One Product (OCOP) programme that are rated three stars or higher must undergo re-evaluation every three months. However, in reality, some of these products fail to consistently meet the required standards, raising concerns about the sustainability of their OCOP certification. This underscores the urgent need for producers to enhance product quality and gradually develop their OCOP products into strong, marketable brands.
