With the Mid-Autumn Festival nearly a month away, various kinds of mooncakes from popular brands like Kinh Do, Huu Nghi, and Hai Ha have been put on sale at the local shopping malls and business establishments.
High-end boxes of mooncakes are being sold at Hoang Son Plaza in Dong
Tien ward, Hoa Binh city.
Kinh Do has launched many lines of diet and
vegetarian mooncakes filled with a rich and nutty flavour, their prices ranging
from 45,000 VND (1.81 USD) to 410,000 VND. Meanwhile, Huu Nghi is selling its products at
58,000-96,000 VND each. At Winmart supermarket chain, handmade cake is
sold for 55,000 VND a piece.
Bui Thi Dung, owner of Phuong Nam shop in Dong
Tien ward, Hoa Binh city, said she has sold products of popular brands like
Kinh Do and Huu Nghi, most of which were sold well last season.
Consumers have been preferring handmade cakes in
recent years as it is easy to make order while the cakes’ sweetness could be
adjusted in accordance with buyers’ taste.
Besides, many mooncake sellers have offered
healthy choices this festive season to lure customers who are wary about
calorie intake. However, consumers need to stay prudent to choose prestigious
products since many producers do not know the origin of the ingredients.
Director of the provincial Department of Market
Management Nguyen Ba Thuc said the department has joined hands with competent
sides to keep close tabs on the market, tighten inspections to fight
origin-related frauds, and show a strong hand against any violations.
He added that the communications work has been
enhanced to raise public awareness of legal regulations, and asked individuals
and businesses to sign commitment against the sale of counterfeit, low-quality,
and smuggled goods, as well as those without clear origins.
Once a mountainous province facing many challenges, Hoa Binh has, after more than a decade of implementing the national target programme on new-style rural area development, emerged as a bright spot in Vietnam’s northern midland and mountainous region. In the first quarter of 2025, the province recorded positive results, paving the way for Hoa Binh to enter a phase of accelerated growth with a proactive and confident mindset.
Hoa Binh province is steadily advancing its agricultural sector through the adoption of high-tech solutions, seen as a sustainable path for long-term development.
The steering committee for key projects of Hoa Binh province convened on May 14 to assess the progress of major ongoing developments
A delegation of Hoa Binh province has attended the "Meet Korea 2025" event, recently held by the Ministry of Foreign Affairs, the Embassy of the Republic of Korea (RoK) in Vietnam, the Korea Trade-Investment Promotion Agency, and the People's Committee of Hung Yen province.
Hoa Binh province joined Vietnam’s national "One Commune, One Product” (OCOP) programme in 2019, not simply as a mountainous region following central policy, but with a clear vision to revive the cultural and agricultural values in its villages and crops.
From just 16 certified products in its inaugural year to 158 by early 2025, the One Commune One Product (OCOP) programme in Hoa Binh province has followed a steady and strategic path. But beyond the numbers, it has reawakened local heritage, turning oranges, bamboo shoots, brocade, and herbal remedies into branded, market-ready goods - and, more profoundly, transformed how local communities value and present their own cultural identity.
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