Luong Son Organic Vegetables and Lặc Lày fruit with recognizable labels of collective brands
are sold at Hoa Binh Safe Food Store in Phuong Lam Ward, Hoa Binh City.
Up to now, the whole province has 12
intellectual properties named after the areas which were successfully
guaranteed, including 11 collective brands and 1 geographical indication. Those
brands are Hoa Binh Can Wine, Mai Chau brocading products, Hoa Binh purple
sugarcanes, Lac Son Dổi seeds, Luong Son Organic Vegetables and Lặc Lày fruit, Son Thuy - Kim Boi longans, Tan Lac Su Su,
Tan Lac red grapefruit, Da River fish, Da River shrimp, Lac Thuy oranges and
Cao Phong geographical indication for orange products of Cao Phong district.
According to the evaluation of the Department
of Science and Technology, the specialized agencies and local people have
invested in exploring the potential and strengths of local products of value,
which can be considered as specialties to focus on building up their brand
names. The initial specific results show that some products have been
established their intellectual property rights under the name of the locality,
under protection in the country and internationally (Cao Phong geographical
indication has been registered protection in the EU). As a result, the
awareness of the creation, protection and development of intellectual
properties has been gradually improved. This initially shapes the use of
intellectual property tools to enhance the value and competitiveness of
products, contributing to sustainable socio-economic development, orienting
consumers to use quality-guaranteed products. Most of the products protected
when being launched to the market are taken care of promotion, initially
building the brand and improving production efficiency.
For example, after Cao Phong oranges were
granted a certificate of registration of geographical indication in November
2014, they have created its own trademark, and increased the value of oranges.
The area and productivity of Organic Vegetables and Lặc Lày fruit of Luong Son district have increased when
being granted protection for collective brands in December 2014. These products
are sold well and are present in the food stores in the province and other
provinces, etc.
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