The Moon Cake
Since July to August, the Moon Cake has been
available on the shelves of agencies, shops, wholesale supermarkets and retails
in Hoa Binh city, shopping centers, traditional markets, the crowded areas in
the town. As closer to the Mid-Autumn Festival, the Moon Cakes are being
consumed much more because besides the need of enjoying, this will also be a
gift many people choose to send to grandparents, parents, children, colleagues,
friends to expressing the strong relationships, gratitude and union meaning. This
is also the time when the companies launched the new line of this year's Moon
cakes towards the rich and new tastes like Moon cakes with marshy layers, jelly
Moon cakes, Moon cakes with fruit juice buns, etc. Many consumers highly
evaluate that the flavor of this year’ Moon cakes is more delicious, they are
in more beautiful forms and more various about types and kinds.
According to our records, the dominated
products of the Moon cakes are currently at present in the market are from the
brand of Vietnamese brands, such as Kinh Do, Huu Nghi and Bibica. The price of
cakes and pies this year has not fluctuated much compared to last year's
Mid-Autumn Festival. Ms. Nguyen Thi Minh, the supermarket manager of Vi Hoa
Binh Supermarket said that with the not exciting market as in Hoa Binh city,
the amount of imported cakes is mainly produced by domestic manufacturers.
There are not many the super quality and high quality cakes worth few million /
box, which are often used as gifts, and presents. The price of Moon cakes among
the firms is quite similar, at 45,000 - 47,000 VND / cake, 55,000 - 65,000 VND
/ pie depending on the pie buns made of chicken eggs or green beans, green tea,
mixed, etc. Besides two popular tastes of sweet and salty buns, this year's
Moon cakes continue to have the innovation of design, especially the more
attractive model, the pattern on the cake highlights with creative flowers such
as flowers floating, 3D images, the funny animals to catch the attention of consumers.
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