(HBO) – A store was recently opened at the area of former Phuong Lam market on Dien Bien Phu street, Hoa Binh city, selling clean fruits and vegetables with clear origins.

Food safety has long been a worry of each family, especially housewives. Nguyen Thi Ha, a resident in Phuong Lam ward of Hoa Binh city, said she often buy fruits and vegetables sold near the Phuong Lam market, but even sellers do not know about the quality and safety of the goods since they just re-sell the products purchased from other provinces.



At the Phuong Lam market, the origin of almost all fresh agricultural products is unknown. Even when consumers know who produced, it is also difficult to ensure that farmers complied with the safe production process since they always consider profit as a top priority.



The store selling products branded with "Hoa Binh Agricultural Products FTT” in the area of former the Phuong Lam market (Hoa Binh city).


Due to consumers’ growing demand and difficulties in selecting clean and safe foodstuffs, a group of employees of the Hoa Binh sub-department of cultivation and plant protection opened a store at No. 59, Dien Bien Phu street of Hoa Binh city, providing clean fruits and vegetables branded "Nong san Hoa Binh FTT” (Hoa Binh Agricultural Products FTT).

Many local residents were excited about the inauguration of the store. Nguyen Thi Ha, a frequent customer, said: "Although prices at the Hoa Binh Agricultural Products FTT are a little higher than those of goods sold nearby, they are reasonable and accepted by consumers.”

Notably, there is a wide variety of carefully selected products at the store such as water morning spinach, chayote buds, basella alba, nalta jute, and mushroom. Most of the items hail from organic farming areas or those following VietGAP standards such as the vegetable production areas in Luong Son and Tan Lac districts (Hoa Binh province) or Moc Chau district (Son La province).


With the initial farmland area of 2,000 sq.m. in Dan Chu commune of Hoa Binh city, the store’s members have also produced different types of quality and safe vegetables on their own.

Le Hoai Nam, a co-founder of the store, said the cultivation of all products sold there was closely monitored with farm records and clear origins. Since the store’s opening, all vegetables and fruits have continually been sold out shortly after they were put on the shelves.


Related Topics


Programme creates facelift to Hoa Binh city’s ethnic minority-inhabited area

With an allocation of 44 billion VND (1.72 million USD) under the national target programme on socio-economic development in the ethnic minority-inhabited and mountainous areas for the 2021-2025 period, Hoa Binh city has invested in the target areas, creating many changes in the living conditions of local ethnic minority communities.

Social security agency helps ensure social welfare

The social security system at all levels in Hoa Binh province has been making concerted efforts to ensure benefits of citizens and workers when they participate in social insurance and health insurance.

Tan Lac District’s Labor Federation: Caring for the interests of the union members and employees

With the motto "for the interests of the union members and employees”, in 2024, Tan Lac District’sLabor Federation has implemented many activities towards the grassroots. They have been paying attention and protecting the legitimate and the legal rights of the union members, employees, the civil servants, and laborers, which has been contributing to motivating and encouraging the spirit of the union members and the laborers to enthusiastically compete in labor production, actively contributing to the development of the agencies, units and enterprises.

Meeting the selected team participating in the national high school excellent student competition for the school year of 2024-2025

On December 23, the Department of Education and Training held a meeting to encourage the selected team participating in the national high school excellent student competition for the school year of 2024-2025. There was the attendance of Mr. Nguyen Van Chuong, the Vice Chairman of the Provincial People's Committee.