(HBO) – A store was recently opened at the area of former Phuong Lam market on Dien Bien Phu street, Hoa Binh city, selling clean fruits and vegetables with clear origins.

Food safety has long been a worry of each family, especially housewives. Nguyen Thi Ha, a resident in Phuong Lam ward of Hoa Binh city, said she often buy fruits and vegetables sold near the Phuong Lam market, but even sellers do not know about the quality and safety of the goods since they just re-sell the products purchased from other provinces.



At the Phuong Lam market, the origin of almost all fresh agricultural products is unknown. Even when consumers know who produced, it is also difficult to ensure that farmers complied with the safe production process since they always consider profit as a top priority.



The store selling products branded with "Hoa Binh Agricultural Products FTT” in the area of former the Phuong Lam market (Hoa Binh city).


Due to consumers’ growing demand and difficulties in selecting clean and safe foodstuffs, a group of employees of the Hoa Binh sub-department of cultivation and plant protection opened a store at No. 59, Dien Bien Phu street of Hoa Binh city, providing clean fruits and vegetables branded "Nong san Hoa Binh FTT” (Hoa Binh Agricultural Products FTT).

Many local residents were excited about the inauguration of the store. Nguyen Thi Ha, a frequent customer, said: "Although prices at the Hoa Binh Agricultural Products FTT are a little higher than those of goods sold nearby, they are reasonable and accepted by consumers.”

Notably, there is a wide variety of carefully selected products at the store such as water morning spinach, chayote buds, basella alba, nalta jute, and mushroom. Most of the items hail from organic farming areas or those following VietGAP standards such as the vegetable production areas in Luong Son and Tan Lac districts (Hoa Binh province) or Moc Chau district (Son La province).


With the initial farmland area of 2,000 sq.m. in Dan Chu commune of Hoa Binh city, the store’s members have also produced different types of quality and safe vegetables on their own.

Le Hoai Nam, a co-founder of the store, said the cultivation of all products sold there was closely monitored with farm records and clear origins. Since the store’s opening, all vegetables and fruits have continually been sold out shortly after they were put on the shelves.


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