The brand name of Cao Phong oranges well preserved through sustainable cultivation

1/4/2022 - 11:02:20 AM

(HBO) - Since its brand name was firmly established, Cao Phong orange has maintained its reputation and competitive edge in the face of various market challenges and disruptions caused by COVID-19 pandemic.

Owner of Thanh Loan Clean Oranges Shop, at Cao Phong Township (Cao Phong) prepares a box of oranges to fill an order from Thai Nguyen Province.

Establishing the legal identity, positioning the brand name

Cao Phong boasts the favourable soil and climatic conditions for orange cultivation. After years of development and expansion, Cao Phong orange is well-known all over the North, gradually spreading its presence in other parts of the country thanks to effective intensive farming, diversified and productive seedlings, with abundant harvests of excellent oranges with unique taste resulting in a variety of certifications and awards. Most remarkably, on November 5, 2014, the National Office of Intellectual Property (Ministry of Science and Technologies) awarded the "Cao Phong'' geographical indication (GI) certification for the district’s orange-related products. Accordingly, Cao Phong orange is provided with brand-name protection in all over the country, joining the list of 39 Vietnam products with GIs protected in the European Union. Originating from a mountainous district, Cao Phong orange has become a source of pride for the whole province.

With the GI, the reputation of Cao Phong orange really took off, creating credibility among customers as one of the "golden brand-name” of Vietnam agriculture. Cao Phong is currently home to 1,917.29 hectares of citrus plants farming, including 1,530.36 hectares for orange trees. 2021-2022 harvests are set to exceed 22,000 tons. The district government continues to implement measures in maintaining the brand-name, from supervising, checking, monitoring the production process in accordance with VietGAP standards, to highlighting the roles of GI control Board, Cao Phong Orange Businesses Society. Central government and provincial relevant agencies also provide assistance in the management of GIs, consumption networking and quality improvements.

Brand-name value asserted during challenges

Faced with dual challenges of the pandemic and competition, Cao Phong local authority has promulgated directions in adopting active, flexible and creative adjustments in production and business models. Simultaneously, more support is provided in expanding consumption networks through a variety of offline and online trading platforms by Post Office and Viettel… with scenarios for orange markets in various COVID-19 situations./.

Comrade Bui Duc Hinh elected Chairman of Hoa Binh People’s Committee

The 17th-tenure People’s Council of Hoa Binh province, for the 2021-2026 term, convened its 24th session on January 7, during which Bui Duc Hinh was elected Chairman of the provincial People’s Committee for the tenure.

Provincial Party Committee’s Standing Board discusses major socio-economic issues

The Hoa Binh provincial Party Committee’s Standing Board recently held a meeting under the chair of Nguyen Phi Long, alternate member of the Party Central Committee and Secretary of the provincial Party Committee, to look into some important socio-economic development issues.

One good deed each day: Part 5 – Studying, following Uncle Ho’s example voluntarily, naturally, anytime, anywhere, in everything

During the implementation of the Politburo’s Directive 06-CT/TW, dated November 7, 2006, on organising the movement of "studying and following President Ho Chi Minh’s moral example”; Directive 03-CT/TW, dated May 14, 2011, on the continued enhancement of studying and following the late leader’s moral example; Directive 05-CT/TW, dated May 15, 2016 on the promotion of studying and following Ho Chi Minh’s ideology, moral example, and style; and Conclusion 01-KL/TW, dated May 18, 2021, on the continued implementation of Directive 05-CT/TW, it is a fact in Hoa Binh province that all people, from farmers to intellectuals, as well as from senior citizens to the young, any people can study and follow Uncle Ho’s example in a voluntary and natural manner anytime, anywhere, and in everything.

One good deed each day: Part 4 – Preserving, promoting nation’s characteristics in line with Uncle Ho’s teachings

As soon as the Democratic Republic of Vietnam (now the Socialist Republic of Vietnam) was founded, to protect and consolidate the revolution’s achievements, under the Party’s leadership, the provisional Government led by President Ho Chi Minh issued a series of decrees to manage and construct the country.

Lam Son commune strengthens Party building

The Party Organisation of Lam Son commune, Luong Son distict has paid much attention to Party building in association with isnpection and supervision, which helps enhance the leadership capacity in fulfilling local political tasks.

Conference reviews foreign non-governmental aid mobilisation in 2024

The People's Committee of Hoa Binh province has held a conference to review the implementation of its foreign non-governmental aid mobilisation programme in 2024. Vice Chairman of the provincial People's Committee Nguyen Van Chuong attended and delivered a keynote address at the event.