(HBO) - Since its brand name was firmly established, Cao Phong orange has maintained its reputation and competitive edge in the face of various market challenges and disruptions caused by COVID-19 pandemic.
Owner
of Thanh Loan Clean Oranges Shop, at Cao Phong Township (Cao Phong) prepares a
box of oranges to fill an order from Thai Nguyen Province.
Establishing the legal identity,
positioning the brand name
Cao
Phong boasts the favourable soil and climatic conditions for orange cultivation. After years of development and
expansion, Cao Phong orange is well-known all over the North, gradually
spreading its presence in other parts of the country thanks to effective
intensive farming, diversified and productive seedlings, with abundant harvests
of excellent oranges with unique taste resulting in a variety of certifications
and awards. Most remarkably, on November 5, 2014, the National Office of
Intellectual Property (Ministry of Science and Technologies) awarded the "Cao Phong'' geographical indication (GI) certification for the district’s
orange-related products. Accordingly, Cao Phong orange is provided with
brand-name protection in all over the country, joining the list of 39 Vietnam
products with GIs protected in the European Union. Originating from a
mountainous district, Cao Phong orange has become a source of pride for the
whole province.
With
the GI, the reputation of Cao Phong orange really took off, creating
credibility among customers as one of the "golden brand-name” of Vietnam
agriculture. Cao Phong is currently home to 1,917.29 hectares of citrus plants
farming, including 1,530.36 hectares for orange trees. 2021-2022 harvests are set to exceed 22,000 tons. The
district government continues to implement measures in maintaining the
brand-name, from supervising, checking, monitoring the production process in
accordance with VietGAP standards, to
highlighting the roles of GI control Board, Cao Phong Orange Businesses Society. Central government and provincial relevant agencies also provide assistance in the management of GIs, consumption
networking and quality improvements.
Brand-name value asserted during
challenges
Faced with dual challenges of the pandemic and competition,
Cao Phong local authority has
promulgated directions in adopting active, flexible and creative adjustments in
production and business models. Simultaneously, more support is provided in
expanding consumption networks through a variety of offline and online trading
platforms by Post Office and Viettel… with scenarios for orange markets in
various COVID-19 situations./.
After three years of implementing the Politburo’s Conclusion No. 01-KL/TW on continuing performing Directive 05-CT/TW on enhancing the learning and studying of President Ho Chi Minh’s thought, moral example and lifestyle, Lac Thuy district of Hoa Binh province has discovered many effective models and practices, creating a spillover effect in the local community, helping to develop a clean and strong Party Organisation meeting the requirements in the new situation.
The Hoa Binh Elderly Association and the provincial Department of Labour, Invalids and Social Affairs on May 7 held a working session with a visiting delegation from the Japanese Embassy and sponsors of a local project on reducing senior citizens’ income and health vulnerabilities in Vietnam (VIE071).
Seventy years have passed, but the memories of the Dien Bien Phu campaign in 1954 have never faded in the mind of veteran Ly Van Ngoan from Dong Tien hamlet, Phu Thanh commune, Lac Thuy district.
Over recent times, in Mai Chau district, there have been many typical examples of studying and following President Ho Chi Minh's ideology, ethics, and lifestyle in all aspects of the social life, contributing to successfully implementing the tasks of socio-economic development, and ensuring social welfare and defence and security in the locality.
Officials of Hoa Binh province led by Bui Van Khanh, Vice Secretary of the provincial Party Committee and Chairman of the provincial People’s Committee, along with others from the provinces also taking part in a programme on promoting Vietnamese localities in the US and Canada, visited and had a working session with the Consulate General of Vietnam in Houston on April 24 (local time). The delegation was welcomed by Hoang Thuy Duong, Consul General of Vietnam in the city, and staff members of the consulate.
Officials of Hoa Binh province joining in a programme on promoting Vietnamese localities in the US and Canada began working sessions in New York on April 22. Other provinces participating in this programme, held by the Department for Local Diplomacy Facilitation under the Ministry of Foreign Affairs, include Yen Bai, Ha Nam, Ha Tinh, Thua Thien - Hue, and Gia Lai.