Xen Moung Festival in 2024, held at the district level, has attracted thousands of turns of domestic and international tourists to Mai Châu.
Notable events include Xen Muong Festival of Thai ethnic group and the recognition of Keng Loong as a National Intangible Cultural Heritage; and the Gau Tao Festival of Mong ethnic group. Additionally, the tourism products have been developed and expanded. The highland market, held every Sunday in Mai Châu town, has been maintained. The district also places the great emphasis on introducing and promoting tourism and services through the various diverse and rich forms.
By the end of July, the district welcomed over 500,000 turns of visitors, including 110,000 international tourists, with total tourism revenue exceeding 600 billion dongs. Along with the community-based tourism, the development of high-end resort tourism has significantly contributed to creating the quality products that appeal to a wide range of tourists, boosting the revenue for the tourism sector. Currently, in the whole district, there are 203 accommodation facilities, including 4 resorts, 8 hotels rated 1-3 stars, 38 guesthouses, and 158 homestays. Out of the 30 tourism and service projects approved by the province for survey and investment planning, 12 projects are already in operation, and the registered capital is over 1,140 billion dongs, of which 183 billion dongs has been realized.
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