Business partners visit a turmeric starch production workshop of Nhung Van Co. Ltd. in Xuat Hoa commune in Lac Son district.

Growing up in a poor farming family, Nhung dreamed of becoming a businessman. His journey began when his wife suffered from chronic stomach issues. Following advice from village elders, he harvested turmeric from their garden, dried and ground it into powder, and mixed it with honey and other herbs for his wife. Over time, her symptoms improved and eventually disappeared. Encouraged by the results, he decided to cultivate turmeric for medicinal purposes. Taking advantage of his days off from teaching, he traveled throughout the commune and neighbouring districts to gather various types of turmeric, namely black, yellow, and green and began planting them in his garden to research starch extraction. After studying and experimenting, in 2015, he traveled to Mien Doi commune, where he previously worked, to establish a turmeric cultivation area.

He initially convinced a few families to join, supplying them with seeds and promising to help them sell their products. He started with five households, cultivating one hectare of glutinous turmeric. After more than eight months, they harvested five tonnes of fresh roots, sold at 5,000 VND (0.19 USD) per kilogram, generating revenue of about 25 million VND per hectare. Bui Van Manh, a resident of Mien Doi, said his family has 7,000 sq.m of land under contract with Nhung Van Company. Turmeric’s value is four to five times higher than cultivating rice or other crops while requiring less care. Each harvest brings in an additional income of 35-40 million VND, he said, adding that his family can buy a TV, a motorbike, and support his children’s education thanks to the turmenic garden.

After purchasing the turmeric, he processed it manually and ground it into starch. Initially, he supplied turmeric starch to reputable manufacturers in various provinces and cities, while also selling part of it on the market. Having gained enough experience, he decided to purchase equipment and formally register as a turmeric starch establishment in 2019. His family’s turmeric starch product was certified as meeting the 3-star OCOP standard in December 2021. The following year, the establishment was turned into Nhung Van Co. Ltd, setting the stage for future successes. Earlier this year, the company’s turmeric starch achieved a 4-star OCOP rating.

The company now employs 8–10 workers, with monthly incomes ranging from 6 to 9 million VND per person. The company’s annual revenue is about 1 billion VND a year.

Nhung Van turmeric starch is now widely available on the market. Last year, the company exported its first batch of 1,080 jars and each jar weighs 200- 500g to the UK, marking the start of its long-term growth strategy and conquering overseas market. With support from the provincial Department of Planning and Investment, the Department of Science and Technology, and relevant agencies, Nhung Van Co.Ltd is striving to expand exports to countries like Canada, the US, Germany, the Netherlands, and Japan.

The company has actively participated in e-commerce platforms, showcasing products at trade promotion seminars, and fairs within and outside the province. Additionally, it has partnered with various agents and stores to promote sales, particularly in provincial and city centres.

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