The year-end is considered a "golden time" to stimulate trade and tourism. Various activities have been organised to seize positive market signals, enhance product branding, and drive socio-economic growth.
Agricultural and food products of Lac Son district attract attention of consumers at Hoa Binh’s products week, creating opportunities for product consumption and collaboration.
One highlight was the week to introduce Hoa Binh province’s products in 2024 which was held in Hanoi from November 28 to December 1 as part of the "Proud of Vietnamese Agricultural Products” programme.
With over 20 booths and more than 100 specialty products, Hoa Binh showcased renowned farm produce such as Cao Phong oranges, Tan Lac pomelos, and Trung Khe rice, among others. The event also attracted over 150 businesses from 32 provinces and cities, displaying 1,500 regional specialties and opening new trade opportunities.
Nguyen Thi Thanh Thuy, Director of the province’s Centre for Investment, Trade, and Tourism Promotion, emphasised the programme’s role in expanding market reach, strengthening brand identity, and supporting the campaign to encourage Vietnamese people to use Vietnamese goods.
Besides Hanoi, Hoa Binh province also hosted regional fairs to promote trade and tourism, including events in Lac Son, Mai Chau and Yen Thuy districts. These efforts, organised under the provincial People's Committee's direction, fostered economic, political, and social benefits, increasing the province's appeal as a trade and tourism destination.
As the year-end approaches, the trade and service sector is identified as a key driver of gross regional domestic product growth. Local authorities and businesses are working together to organise diverse promotional activities and ensure sufficient, high-quality goods for the Lunar New Year (Tet) Festival. This momentum aims to capitalise on the "golden time" for economic development in 2024.
According to data from the Hoa Binh Provincial Party Committee, the industrial production index for the first six months of 2025 is estimated to have increased by 20% compared to the same period last year. This marks the highest year-on-year growth rate for this period since 2020.
In the first six months of 2025, Hoa Binh province’s export turnover was estimated at 1.145 billion USD, marking an 18.11% increase compared to the same period in 2024. Import turnover was estimated at $ 804 million, a 17.15% increase, which helped the province maintain a positive trade balance.
The lives of the ethnic minority farmers in Tan Lac district have gradually improved thanks to the new directions in agricultural production. This is a testament to the collective strength fostered through the professional associations and groups implemented by various levels of the district’s Farmers’ Union.
With the motto the "product quality comes first,” after nearly one year of establishment and operation, Muong village’s Clean Food Agricultural and Commercial Cooperative, located in Cau Hamlet, Hung Son Commune (Kim Boi district), has launched reputable, high-quality agricultural products to the market that are well-received by consumers. The products such as Muong village’s pork sausage, salt-cured chicken, and salt-cured pork hocks have gradually carved out a place in the market and they are on the path to obtaining the OCOP certification.
In the past, the phrase "bumper harvest, rock-bottom prices" was a familiar refrain for Vietnamese farmers engaged in fragmented, small-scale agriculture. But today, a new spirit is emerging across rural areas of Hoa Binh province - one of collaboration, organisation, and collective economic models that provide a stable foundation for production.
Maintaining growing area codes and packing facility codes in accordance with regulations is a mandatory requirement for agricultural products to be eligible for export. Recently, the Department of Agriculture and Environment of Hoa Binh province has intensified technical supervision of designated farming areas and packing facilities to safeguard the "green passport" that enables its products to access international markets.
