As the Lunar New Year (Tet) approaches, the market becomes more vibrant than ever. In Hoa Binh province, preparations for Tet have been bustling since the 20th of the last lunar month, with an abundant supply of goods to meet the growing consumer demand.


The inter-agency inspection team strengthens coordination to control the market during the Lunar New Year 2025.

Essential Tet goods such as rice, banh chung (square glutinous rice cake), pork, chicken, fruits, sweets, and beverages are widely available at traditional markets, supermarkets, and convenience stores. Local specialties like Cao Phong orange, leaf-fermented wine, and Lac Son free-range chicken continue to be favourites for many.

Nguyen Thi Mai, a vendor at Nghia Phuong market, said this year’s supply is abundant, and prices haven’t changed much compared to last year. Supermarkets in the area have also prepared well-stocked inventory with publicised prices, making shopping more convenient for consumers. A representative from "Vi hoa binh" (For peace) supermarket said they prioritises safe products with clear origin, especially high-quality Vietnamese goods, to best serve the shopping needs of the people.

In response to the rising Tet shopping demand, authorities have stepped up efforts to monitor and inspect product quality, particularly food items. The market management team has been working with relevant agencies to inspect business establishments and strictly penalize those selling counterfeit or substandard products.

Deputy Director of the provincial Department of Industry and Trade said the department has developed specific plans to ensure the Tet market is managed properly, preventing speculation and unjustified price hikes while protecting consumer rights. Businesses have been encouraged to expand their distribution networks to remote areas and participate in market stabilisation programmes with commitments to maintain stable prices.

For the Lunar New Year 2025, five businesses in the province have pledged to stabilise prices with a total commitment of over 38.7 billion VND (over 1.54 million USD).

The department has collaborated with local authorities to monitor the market, particularly essential items, and to prevent supply shortages, disruptions, or sudden price increases. It is also working with local agencies to guide businesses in promoting domestic market trade, organising Tet promotional campaigns, and holding trade fairs. The local government also boosts the "Vietnamese people prioritise using Vietnamese goods" campaign to stimulate consumer demand and stabilise the market.

The festive spirit is not only evident at markets and supermarkets but also in rural villages and residential areas. Colorful Tet flower stalls selling peach blossoms, kumquat trees, chrysanthemums... 

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