As the Lunar New Year (Tet) approaches, the market becomes more vibrant than ever. In Hoa Binh province, preparations for Tet have been bustling since the 20th of the last lunar month, with an abundant supply of goods to meet the growing consumer demand.

The inter-agency inspection team strengthens coordination to control the market
during the Lunar New Year 2025.
Essential
Tet goods such as rice, banh chung (square glutinous rice cake), pork, chicken,
fruits, sweets, and beverages are widely available at traditional markets,
supermarkets, and convenience stores. Local specialties like Cao Phong orange,
leaf-fermented wine, and Lac Son free-range chicken continue to be favourites
for many.
Nguyen
Thi Mai, a vendor at Nghia Phuong market, said this year’s supply is abundant,
and prices haven’t changed much compared to last year. Supermarkets in the area
have also prepared well-stocked inventory with publicised prices, making
shopping more convenient for consumers. A representative from "Vi hoa
binh" (For peace) supermarket said they prioritises safe products with
clear origin, especially high-quality Vietnamese goods, to best serve the
shopping needs of the people.
In
response to the rising Tet shopping demand, authorities have stepped up efforts
to monitor and inspect product quality, particularly food items. The market
management team has been working with relevant agencies to inspect business
establishments and strictly penalize those selling counterfeit or substandard
products.
Deputy
Director of the provincial Department of Industry and Trade said the department
has developed specific plans to ensure the Tet market is managed properly,
preventing speculation and unjustified price hikes while protecting consumer
rights. Businesses have been encouraged to expand their distribution networks
to remote areas and participate in market stabilisation programmes with commitments
to maintain stable prices.
For
the Lunar New Year 2025, five businesses in the province have pledged to
stabilise prices with a total commitment of over 38.7 billion VND (over 1.54
million USD).
The
department has collaborated with local authorities to monitor the market,
particularly essential items, and to prevent supply shortages, disruptions, or
sudden price increases. It is also working with local agencies to guide
businesses in promoting domestic market trade, organising Tet promotional
campaigns, and holding trade fairs. The local government also boosts the
"Vietnamese people prioritise using Vietnamese goods" campaign to
stimulate consumer demand and stabilise the market.
The festive spirit is not only evident at markets and supermarkets but
also in rural villages and residential areas. Colorful Tet flower stalls
selling peach blossoms, kumquat trees, chrysanthemums...
According to data from the Hoa Binh Provincial Party Committee, the industrial production index for the first six months of 2025 is estimated to have increased by 20% compared to the same period last year. This marks the highest year-on-year growth rate for this period since 2020.
In the first six months of 2025, Hoa Binh province’s export turnover was estimated at 1.145 billion USD, marking an 18.11% increase compared to the same period in 2024. Import turnover was estimated at $ 804 million, a 17.15% increase, which helped the province maintain a positive trade balance.
The lives of the ethnic minority farmers in Tan Lac district have gradually improved thanks to the new directions in agricultural production. This is a testament to the collective strength fostered through the professional associations and groups implemented by various levels of the district’s Farmers’ Union.
With the motto the "product quality comes first,” after nearly one year of establishment and operation, Muong village’s Clean Food Agricultural and Commercial Cooperative, located in Cau Hamlet, Hung Son Commune (Kim Boi district), has launched reputable, high-quality agricultural products to the market that are well-received by consumers. The products such as Muong village’s pork sausage, salt-cured chicken, and salt-cured pork hocks have gradually carved out a place in the market and they are on the path to obtaining the OCOP certification.
In the past, the phrase "bumper harvest, rock-bottom prices" was a familiar refrain for Vietnamese farmers engaged in fragmented, small-scale agriculture. But today, a new spirit is emerging across rural areas of Hoa Binh province - one of collaboration, organisation, and collective economic models that provide a stable foundation for production.
Maintaining growing area codes and packing facility codes in accordance with regulations is a mandatory requirement for agricultural products to be eligible for export. Recently, the Department of Agriculture and Environment of Hoa Binh province has intensified technical supervision of designated farming areas and packing facilities to safeguard the "green passport" that enables its products to access international markets.