Implementing the "One Commune - One Product" (OCOP) programme, the People's Committee of Yen Thuy district in Hoa Binh province has directed local communes and towns to prioritise the restructuring of crop production towards enhancing quality and efficiency.


Dien grapefruit of the Dai Dong Cooperative in Ngoc Luong commune, Yen Thuy district, is an OCOP product that is eligible for export to the European market.

The district encouraged the development of various production forms and enhanced management capacity for businesses, cooperatives, and production households of agricultural, non-agricultural products, and services along the value chain. This aims to harness creativity and internal strength to increase income and improve living standards of local people.

Notably, the district has piloted the model on developing medicinal OCOP products associated with local raw material areas in Yen Tri commune.

 

The pilot project with a total investment of 25.16 billion VND has provided financial support for developing production and branding of the district's herbal products.

As of the end of 2024, the district has standardised 23 OCOP products, including 4 four-star products and 19 three-star products, exceeding the provincial target of 12 OCOP products for the 2021-2025 period.

 

Currently, the OCOP products are being maintained and expanded by their producers and cooperatives, contributing to enhancing the value and brand of local agricultural products, including Dien grapefruit in Dai Dong commune, black cordyceps in Yen Thuy, green tea buds in Yen Thuy, and pickled shallots.

The district aims to have at least one more OCOP product rated three stars or higher in 2025, with each commune and town having at least one product.

 

To develop OCOP products and create a distinct brand for the locality, Yen Thuy district will continue to promote recognised OCOP products, upgrade their ratings, and develop other OCOP products.

Efforts will be concentrated on implementing agricultural restructuring, developing the district's advantageous products to better meet market demand and food safety requirements; linking production with promotion and branding. The district will also support the development of cooperative economy and cooperatives in agriculture and rural areas, promote linkage among authorities, schools, farmers and enterprises.

It will create favourable conditions for collectives and individuals in promoting and expanding markets for local specialty products through digital platforms.



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