Referred to as fish that is offered to kings, Bangana lemassoni raised in Mai Chau district has gained a foothold in the market over the years due to its delicious flavour. Many restaurants feature dishes from this speciality on their menus, and merchants actively seek it out. Seeing the potential, residents in several communes in the district have maintained and expanded fish farming areas, making it a key product of the locality.

 


A Bangana lemassoni farm in Nghe hamlet of Van Mai commune, Mai Chau district.

Kha Van Nhi, an experienced fish farmer in Nghe hamlet of Van Mai commune, said that his family has been farming Bangana lemassoni for nearly 15 years, with a 700 sq.m pond dedicated to commercial production. This species adapts well to local conditions and grows robustly.

Nhi said that his family runs four ponds, harvesting every three years with each fish weighing between 1.5 to 2 kg and priced at 230,000 to 250,000 VND (8.8–9.6 USD) per kg depending on weight. He reserves a pond for farming in four to five years before selling fish, with prices reaching 300,000 VND per kg. On average, the practice generates an annual income of 80 million to 100 million VND for his family, he added.

Given its economic value and effectiveness, theBangana lemassoni farming has thrived in communes such as Van Mai, Mai Hich, and Mai Ha, covering nearly 35 ha. These communes are endowed with abundance of cool and clean groundwater flowing from rocky hills, providing ideal conditions for the practice.

To make these products more accessible to consumers in the district and other localities, the Mai Chau district People's Committee has allocated resources and collaborated with the Science and Technology Application Centre under the province’s Department of Science and Technology to successfully establish the trademark for Mai Chau Bangana lemassoni, ensuring its recognition and position in the market.

The Mai Chau fish have received positive response from consumers. Many diners praise the fish for its rich flavour and quality, stating that although it is farmed, its meat is just as firm as that of wild-caught ones. A key characteristic of the fish is its slow growth and firm texture; the longer they are raised, the tastier the meat becomes, resulting in higher prices. Some farmers harvest after five years, yielding fish weighing between 3.5 to 5 kg, priced at over 350,000 VND per kg.

To maintain quality and enhance the value of the fish while expanding farming areas, local authorities are focusing on developing it into a key commodity. Support programmes, including concessional loans, training classes, and experience-sharing workshops, have been implemented to help farmers boost production.

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