(HBO) – The Cooperative Alliance of Hoa Binh in coordination with ABHUD communication company, Ngoc Tung event-planning company, CIC Vietnam and Hanoi Television held a fair themed "Down to the market: Connecting localities – Selling products to everywhere”, which drew 15 member cooperatives. The event is taking place from November 28 to December 3 at 81 Nguyen Thai Hoc Street of Hanoi.
Typical products are introduced at the fair.
The event is part of a series of trade promotion activities to support local cooperatives to sell their products. At the same time, it aims to give opportunities for participants to take part in cultural exchange activities to explore the tradition and art of Hoa Binh, while introducing Hoa Binh products to consumers inside and outside the country.
The event has also offered chances to cooperatives to sharpen their business skills in the digital era, and optimise local cultural stories and tradition to introduce their products in big cities.
Major products introduced at the fair include oranges, pomelos, and herbal medicines. Various cultural and artistic activities are being held at the fair, promoting the cultural identities of the Mong, Thai, and Muong ethnic minority groups. Along with direct selling activities, the organisers also support the cooperatives to conduct livestreams to sell their products online.
On the first day, products of Hoa Binh received high evaluation in both quality and design from many distributors from Ho Chi Minh City, Hanoi, Hai Phong, Bac Ninh, Bac Giang, Vinh Phuc. Some have shown their interest to sign consumption contracts with the cooperatives.
Visiting the fair, consumers will have a chance to enjoy many special offers from the cooperatives. The strict implementation of COVID-19 prevention and control measures have been ensured at the event./.
According to data from the Hoa Binh Provincial Party Committee, the industrial production index for the first six months of 2025 is estimated to have increased by 20% compared to the same period last year. This marks the highest year-on-year growth rate for this period since 2020.
In the first six months of 2025, Hoa Binh province’s export turnover was estimated at 1.145 billion USD, marking an 18.11% increase compared to the same period in 2024. Import turnover was estimated at $ 804 million, a 17.15% increase, which helped the province maintain a positive trade balance.
The lives of the ethnic minority farmers in Tan Lac district have gradually improved thanks to the new directions in agricultural production. This is a testament to the collective strength fostered through the professional associations and groups implemented by various levels of the district’s Farmers’ Union.
With the motto the "product quality comes first,” after nearly one year of establishment and operation, Muong village’s Clean Food Agricultural and Commercial Cooperative, located in Cau Hamlet, Hung Son Commune (Kim Boi district), has launched reputable, high-quality agricultural products to the market that are well-received by consumers. The products such as Muong village’s pork sausage, salt-cured chicken, and salt-cured pork hocks have gradually carved out a place in the market and they are on the path to obtaining the OCOP certification.
In the past, the phrase "bumper harvest, rock-bottom prices" was a familiar refrain for Vietnamese farmers engaged in fragmented, small-scale agriculture. But today, a new spirit is emerging across rural areas of Hoa Binh province - one of collaboration, organisation, and collective economic models that provide a stable foundation for production.
Maintaining growing area codes and packing facility codes in accordance with regulations is a mandatory requirement for agricultural products to be eligible for export. Recently, the Department of Agriculture and Environment of Hoa Binh province has intensified technical supervision of designated farming areas and packing facilities to safeguard the "green passport" that enables its products to access international markets.
