Lac Thuy farm produce up on e-commerce platform

12/26/2021 - 12:09:15 PM

(HBO) – In adaptation with the COVID-19 pandemic, authorities of Lac Thuy district have actively assisted firms, cooperatives and farming households in bringing farm produce to e-commerce sites Postmart.vn and Voso.vn, thus promoting agricultural and rural digital economy.

Red-fleshed dragon fruits grown by Thanh Ha agricultural cooperative, Ba Hang Doi township, Lac Thuy district are available on Postmart.vn.

Lac Thuy district is home to popular farm produce inside and outside the province such as chicken, orange, goat, tea and red-fleshed dragon fruits. Most of them are sold in supermarkets, restaurants and clean food shops in cities and provinces such as Hanoi, Nam Dinh and Ninh Binh. Amid the complicated COVID-19 pandemic, several inter-provincial coaches suspended operations, forcing consumers to switch to online shopping. Therefore, Vietnam Post’s Postmart.vn and Viettel Post’s Voso.vn helped cooperatives and farming households sell goods and access more customers.

Deputy head of the district Office of Agriculture and Rural Development Hoang Dinh Chinh said in October, the district partnered with the provincial Post to open seven training courses on bringing goods to e-commerce sites, with 350 trainees. In the near future, the district plans to work with a branch of Viettel Post to open three training courses for 150 trainees to bring goods to Voso.vn.

like other local farm produce, the three-starred OCOP product red-fleshed dragon fruits by Thanh Ha agricultural service cooperative in Ba Hang Doi township meet difficulties in consumption. But thanks to instructions of Vietnam Post’s staff for its members, the cooperative sold about three tonnes of dragon fruits on Postmart.vn at an average price of 15,000 VND per kg, higher than that for merchants by 3,000 – 5,000 VND per kg.

Statistics showed that the district has so far recorded 6,542 farming households, cooperatives and businesses that sell goods on Postmart.vn. In October and November, Postmart.vn sold 4,000kg of custard apples, 3,000kg of dragon fruits, 360kg of melons, 6,000kg of oranges and 167,000 eggs. Lac Thuy was considered the leading locality that brought farm produce to e-commerce sites.

Director of Son Nam cooperative Bui Thi Lan said via training courses, the Vietnam Post’s staff offered instructions to farmers to bring products to Postmart.vn, from packaging to consumer support. Their selling prices are more stable while more consumers place orders.

Chinh added that the establishment of more farm produce consumption channels via e-commerce sites is a sound and indispensable direction amid technological era. To maintain prestige there, sellers must pay attention to product quality as well as transparent and correct information. Competent agencies need to help farmer with skills related to e-commerce and digital economy, from designing stalls to marketing and photographing.

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