Muong Pa black pig meat to be developed to provincial OCOP product

12/26/2021 - 12:11:09 PM

(HBO) – With an aim to preserving and developing the breeding of Muong Pa pigs with black skin in a safe direction in associated with the value chain, create more jobs and increase incomes for farmers, in 2018, with the support of the Republic of Korea’s Good Neighbors International (GNI) organisation, Muong Pa cooperative in Bao village, Bao La commune of Mai Chau was set up with initial 10 members. To date, the cooperative has had 17 member households who are working hard to make black pork a product of the "One Commune-One Product” (OCOP) programme at provincial level.

Muong Pa black pig meat is on sale at Muong Pa safe food shops in Sub-Residential Area No.3 of Mai Chau town.

Ha The Nhien, Director of Muong Pa Cooperative said that he has been raising hybrid black pigs for more than 20 years. In 2008, with the determination to maintain the indigenous pig varieties, he bought a purebred black pig from Hin Pen - the remotest, highest place of Cun Pheo commune (Mai Chau) for breeding. He then shared the varieties to other households in his locality. At that time, each household only raised 3-5 black pigs, which are highly resilient to the environment and quite easy to raise. In 2018, the GNI organisation found that the livestock varieties have high development potential and can improve people's livelihoods, so that it organised many technical training courses, as well as food safety, supporting the cooperative in improving its operational and governance capacity.

Black pork has distinct delicious taste. Every week, from Monday to Friday, Muong Pa Cooperative sell one black pig each day, with the average selling price of about 100,000 VND (4.36 USD) per kilo. During the weekend, due to higher number of consumers, the cooperative can sell 50-60 kilos of fresh pork per day.

Ngo Thi Mai, livelihood development officer of the GNI project in Mai Chau, who is in charge of supporting Muong Pa Cooperative, said that thanks to the application of a clean and safe livestock production process, the cooperative's products are becoming increasingly popular in market inside and outside the district and province. The income of pig raising households is gradually improving to 100-400 million VND (4,359-17,436 USD) each. This year, after the launching of Muong Pa safe food shop in Sub-Residential Zone No. 3 in Mai Chau township of Mai Chau district, fresh black pork sales have been improved with good feedback from customers, bringing higher income for farmers.

In order to broaden the market for Muong Pa back pork, over the years, members of the cooperative have worked hard to improve the quality of the product and make it meet requirements of the OCOP programme.

Muong Pa fresh pork has been recognised as a 4-star OCOP product by the Mai Chau district People's Committee. Besides listing the product as one of the three products participating in the provincial OCOP programme in 2021, the district has also supported Muong Pa Cooperative in introducing the product, origin tracing and trade promotion, thus promoting the product in markets inside and outside the province.

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