With the Mid-Autumn Festival nearly a month away, various kinds of mooncakes from popular brands like Kinh Do, Huu Nghi, and Hai Ha have been put on sale at the local shopping malls and business establishments.



High-end boxes of mooncakes are being sold at Hoang Son Plaza in Dong Tien ward, Hoa Binh city. 

Kinh Do has launched many lines of diet and vegetarian mooncakes filled with a rich and nutty flavour, their prices ranging from 45,000 VND (1.81 USD) to 410,000 VND. Meanwhile, Huu Nghi is selling its products at 58,000-96,000 VND each. At Winmart supermarket chain, handmade cake is sold for 55,000 VND a piece.

Bui Thi Dung, owner of Phuong Nam shop in Dong Tien ward, Hoa Binh city, said she has sold products of popular brands like Kinh Do and Huu Nghi, most of which were sold well last season.

Consumers have been preferring handmade cakes in recent years as it is easy to make order while the cakes’ sweetness could be adjusted in accordance with buyers’ taste.

Besides, many mooncake sellers have offered healthy choices this festive season to lure customers who are wary about calorie intake. However, consumers need to stay prudent to choose prestigious products since many producers do not know the origin of the ingredients.

Director of the provincial Department of Market Management Nguyen Ba Thuc said the department has joined hands with competent sides to keep close tabs on the market, tighten inspections to fight origin-related frauds, and show a strong hand against any violations.

He added that the communications work has been enhanced to raise public awareness of legal regulations, and asked individuals and businesses to sign commitment against the sale of counterfeit, low-quality, and smuggled goods, as well as those without clear origins.

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