(HBO) - For a long time, the beautiful nature and unique cultural identity of Mai Chau district in northern Hoa Binh province have been named on the national tourist map.

Mai Chau preserves the traditional brocade weaving of the Thai ethnic group, contributing to the locality’s tourism development.


The US-basedBusiness Insider magazine listed it as an indigenous culture worth exploring, and one of the ten tourist destinations that give visitors interesting experiences.

The natural beauty and the Thai ethnic people’s culture fascinate visitors and holds their footsteps.

From the top of Thung Khe pass, tourists can enjoy the dreamy beauty of Vang village with Thai people’s stilt houses, and green fields lined up like chessboards hidden in white mists. Mai Chauis sobeautifulallyearround.

Mai Chau district’s authorities have taken a series of measures to fully tap potential for tourism development. 

The locality has focused on building tourism development plans, preserving cultural values and traditional handicrafts such as brocade weaving. 

Attention has been paid to attracting investment for diversifying tourism products to meet the demand of visitors. 

The district is now home to 15 tourism and trade projects with total registered capital of over 1.17 trillion VND. A number of them are operating effectively, including eco-tourism and resort Ecolodge, Mat Troi eco-tourism site, and Mai Chau Hideaway, helping to attracting more and more holiday-makers to the locality. 

The average number of visitors to Mai Chau increases 3.23 percent a year while the flow of international arrivals rises 21.94 percent per year. The locality’s annual average tourism revenue is estimated at 103 billion VND.

In its tourism development strategy, Mai Chau has set to become an attractive, friendly and safe tourist destination by 2025, striving to realise its goal of tourist arrivals averagely increasing by 9.7, and revenue from tourism activities rising by 11.5 percent per year. 

The district has just been recognised as a provincial-level tourism area./.

 


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