(HBO) - Since its brand name was firmly established, Cao Phong orange has maintained its reputation and competitive edge in the face of various market challenges and disruptions caused by COVID-19 pandemic.
Owner
of Thanh Loan Clean Oranges Shop, at Cao Phong Township (Cao Phong) prepares a
box of oranges to fill an order from Thai Nguyen Province.
Establishing the legal identity,
positioning the brand name
Cao
Phong boasts the favourable soil and climatic conditions for orange cultivation. After years of development and
expansion, Cao Phong orange is well-known all over the North, gradually
spreading its presence in other parts of the country thanks to effective
intensive farming, diversified and productive seedlings, with abundant harvests
of excellent oranges with unique taste resulting in a variety of certifications
and awards. Most remarkably, on November 5, 2014, the National Office of
Intellectual Property (Ministry of Science and Technologies) awarded the "Cao Phong'' geographical indication (GI) certification for the district’s
orange-related products. Accordingly, Cao Phong orange is provided with
brand-name protection in all over the country, joining the list of 39 Vietnam
products with GIs protected in the European Union. Originating from a
mountainous district, Cao Phong orange has become a source of pride for the
whole province.
With
the GI, the reputation of Cao Phong orange really took off, creating
credibility among customers as one of the "golden brand-name” of Vietnam
agriculture. Cao Phong is currently home to 1,917.29 hectares of citrus plants
farming, including 1,530.36 hectares for orange trees. 2021-2022 harvests are set to exceed 22,000 tons. The
district government continues to implement measures in maintaining the
brand-name, from supervising, checking, monitoring the production process in
accordance with VietGAP standards, to
highlighting the roles of GI control Board, Cao Phong Orange Businesses Society. Central government and provincial relevant agencies also provide assistance in the management of GIs, consumption
networking and quality improvements.
Brand-name value asserted during
challenges
Faced with dual challenges of the pandemic and competition,
Cao Phong local authority has
promulgated directions in adopting active, flexible and creative adjustments in
production and business models. Simultaneously, more support is provided in
expanding consumption networks through a variety of offline and online trading
platforms by Post Office and Viettel… with scenarios for orange markets in
various COVID-19 situations./.
In the spirit of "Party members go first, the people follow”, all households of Party members in the Doan Ket sub-region in Da Bac town, Da Bac district, voluntarily removed gates and fences, and donated land when the road expansion project passed through their properties. Inspired by their example, 68 households in the sub-region quickly followed suit, contributing over 1,400 sq.m of residential and perennial cropland to widen the main road through the residential area. The exemplary role of Party members in Doan Ket stands as a shining example of studying and following President Ho Chi Minh’s thought, morality, and lifestyle.
The Hoa Binh provincial People's Committee held a monthly meeting on May 29 to assess the implementation of socio-economic development tasks in the first six months of 2025, the progress of key projects, and some other important issues.
During his lifetime, President Ho Chi Minh always expressed his deep affection and special concern for children and youth. He once emphasized: "Caring for and educating children well is the responsibility of the entire Party and the entire people”; "First of all, the family (i.e. grandparents, parents, siblings) must do this job well”. "the Party Committees…, the Children’s Committee, the Youth Union, the education sector, and all related organizations must have specific plans to ensure children grow healthier and more progressive”. His teachings has been remaining valuable and serving as the guiding principles in the work of protecting, caring for, and educating children. In line with this ideology, Hoa Binh Province has continuously been prioritizing and investing resources in the well-being of children in recent years.
Mr. Nguyen Phi Long, the alternate Member of the Party Central Committee and Secretary of the Provincial Party Committee chaired the meeting of the Standing Committee of the Provincial Party Committee to provide opinions on several investment projects within the province. There was the attendance of Ms. Bui Thi Minh, the Permanent Deputy Secretary of the Provincial Party Committee and Chairwoman of the Provincial People’s Council; Mr. Bui Đuc Hinh, the Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People’s Committee and other members of the Standing Committee; the leaders from other departments, agencies, and some localities.
The Standing Board of the Vietnam Fatherland Front (VFF) Committee of Hoa Binh province held a meeting on May 28 to honour outstanding village elders, village heads, and reputable individuals from local ethnic minority and religious communities.
In mid-May, the provincial Museum organised an exhibition named "Duoi la co Dang Cong san Viet Nam quang vinh” (Under the flag of the glorious Communist Party of Vietnam). This meaningful activity took place in the joyful atmosphere to celebrate the country's major holidays and the Party congresses at all levels for the 2025-2030 term, towards the 14th National Party Congress.
