In recent years, Hoa Binh has prioritised cultural diplomacy as a tool to promote the local image and cultural identity nationally and internationally. Cultural heritage preservation efforts and cultural exchanges have so far played a key role in driving sustainable tourism growth.


The 2024 Culture and Tourism Week serves as a platform to showcase Hoa Binh’s rich heritage and hospitality to domestic and international visitors.

The provincial authorities have actively disseminated information on the country’s cultural diplomacy strategy to 2030 and the provincial plan that outlines its external work in the realm of culture for 2022-2026. Accordingly, Hoa Binh has chalked out specific annual and multi-year tasks, while proposing concrete actions for preparing a national scientific dossier on its Mo Muong cultural heritage for submission to UNESCO.

At the beginning of 2024, the provincial Department of Culture, Sports, and Tourism, in coordination with the Vietnam National Academy of Music and the Department of Cultural Heritage, submitted the Mo Muong dossier to the national cultural heritage council. The dossier is now awaiting approval from the Prime Minister before being officially forwarded to UNESCO. Concurrently, a plan was introduced to preserve and promote the heritage locally.

Hoa Binh has also worked to integrate cultural diplomacy with political and economic activities. Last year’s notable cultural and artistic events in 2024 include a performance tour by the provincial ethnic art troupe serving soldiers stationed in Truong Sa and DK1 platform; a mobile exhibition on Hoa Binh’s contribution to the Dien Bien Phu Victory; a collaborative event with the Indian Embassy to celebrate International Day of Yoga in the province.

To further elevate its tourism sector, Hoa Binh has actively engaged in strategic partnerships. Key initiatives included its attendance at the National Tourism Year opening ceremony in Dien Bien, its engagements in celebrations marking the 10th anniversary of UNESCO’s recognition of the Trang An scenic landscape complex in Ninh Binh, and its organisation of a fam trip delegation surveying tourism sites in Thanh Hoa.

Hoa Binh is also embracing digital transformation to enhance tourism promotion and communications. The province has launched a smart tourism portal at http://hoabinh.tourism.vn, digitised 33 tourist sites and accommodations, and published nearly 400 news articles, images, and English-translated content to showcase local attractions.

According to the provincial Department of Culture, Sports, and Tourism, Hoa Binh welcomed 4.35 million visitors last year, exceeding its annual target by 3.5%. This figure includes 510,000 foreign and 3.84 million domestic travelers, marking year-on-year increases of 13.3% and 9.5%, respectively. Tourism revenue neared 4.74 trillion VND (185.66 million USD), up 17.9% annually.

According to Vice Chairman of the provincial People’s Committee Nguyen Van Chuong, continued efforts will be made to promote Hoa Binh’s cultural heritage and tourism offerings to domestic and international audiences. The province will also strengthen existing partnerships with Houaphan province (Laos), Töv province (Mongolia), and Gimje city and Ulju district (the Republic of Korea).

Related Topics


Yen Thuy District: Vibrant emulation movement to build cultured residential areas and families

With an increasingly vibrant and widespread emulation movement aimed at building cultured residential areas and cultured families, Yen Thuy District has been making steady progress toward improving both the material and spiritual well-being of its people, while fostering a civilized, prosperous, beautiful, and progressive community.

The joy of having a cultural house

Once lacking recreational spaces and community facilities, Residential Group 2 in Quynh Lam Ward (Hoa Binh City) has recently received attention for the construction of a new, spacious, and fully equipped cultural house. The project followed the model of state support combined with public contributions in both labor and funding.

Kim Boi: Cultural life building efforts produce fruitful outcomes

The "All people unite to build cultural life" movement, which has been effectively integrated with Kim Boi district’s socio-economic development goals, is fostering a lively spirit of emulation across local residential areas, hamlets, villages, public agencies, and enterprises. In addition, through the initiative, traditional cultural values are being preserved and promoted, while community solidarity and mutual support in poverty reduction and economic development are being strengthened.

Provincial leader inspects construction site of Mo Muong conservation space

A working delegation of the Hoa Binh provincial People’s Committee led by its Permanent Vice Chairman Nguyen Van Toan on June 11 inspected the progress of a project to build the Mo Muong Cultural Heritage Conservation Space linked to tourism services in Hop Phong commune, Cao Phong district.

A “fire keeper” of Muong culture

Born and growing in the heroic land of Muong Dong, Dinh Thi Kieu Dung, a resident in Bo town of Kim Boi district, in her childhood was nurtured by the sweet lullabies of her grandmother and mother. These melodies deeply imprinted on her soul, becoming an inseparable part of her love for her ethnic group's culture. For over 20 years, this love for her hometown has driven Dung to research, collect, and pass down the cultural values of the Muong people to future generations.

Bringing art to the people in remote and disadvantaged areas

In the final days of May, the Ethnic Art Troupe of Hoa Binh Province organized performances to serve the people in remote, mountainous, and particularly disadvantaged areas within the province. These were not just ordinary artistic shows, but they were the meaningful journeys aimed at spreading cultural values, enhancing the spiritual life of the people and contributing to the preservation of ethnic minority cultural identities.