In order restore brocade weaving of the Thai ethnic group, with the support of the Japan International Cooperation Agency (JICA), the Chieng Chau Brocade Weaving and Tourism Services Cooperative was established in Chieng Chau commune (Mai Chau district) in 2009.

 The Chieng Chau Brocade Weaving and Tourism Services Cooperative has joined exhibitions 
and fairs to promote its products and expand the market.

The cooperative has continued its operation after the JICA project concluded, and in 2013 it registered for official establishment in line with the Cooperative Law.

Its Deputy Director Vi Thi Oanh said developing the craft has created jobs for local residents, while preserving traditional values. Its members have made efforts in production and optimised local tourism advantages to popularise products to both domestic and foreign tourists.

The cooperative has expanded its operation, generating jobs for tens of labourers whose monthly income ranges from 3-4 million VND (123.5-164.67 USD) each. Chieng Chau brocade products have been known to many people, especially foreigners, through fairs and exhibitions throughout the country.

Moreover, the cooperative has coordinated with local authorities and the farmers’ association of Chieng Chau hamlet to form a Thai brocade weaving group within the cooperative, which aims to utilise the existing resources, bring together weaving lovers, restore the traditional craft, and raise income for local ethnic minority women.

After two years of operation, the group now gathers 10 members whose skills have been improved significantly, contributing to increasing productivity, fulfilling orders of domestic and foreign customers. Most importantly, the members have enjoyed stable income and improved living standards.

Pham The Anh, Chairman of the Mai Chau Farmers Association, said the cooperative will further support the cooperative in promoting the image of the group through exhibitions, fairs, television channels and social networks.

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